How do you create a 1-page marketing plan?
Is it possible to create a marketing strategy and plan that you will actually use and reference? And further, how do you change that plan as the world and industry evolves?
Joining me for this episode is Allan Dib, a serial entrepreneur, rebellious marketer and #1 bestselling author. His book The 1-Page Marketing ... Show More
Sep 11
A Different Law Firm Model: Up Front Pricing and Billing. | New Solo
What are you charging your clients for, “minutes” or “results?” Guest John Rafferty started his own firm, Highfield Law, in the Philadelphia suburbs, specializing in guardianships and estates. He’s a convert to flat-fee, results based, billing. No more “billable hours.” And it wo ... Show More
40m 12s
Sep 10
EP 718: Deposition Tips, Part 1: Style, Approach, and Brainstorming Before You Ever Ask a Question | The Jury Is Out
Hosts John Simon and Tim Cronin dig into how to read a witness in the first 15 minutes, when to be deferential versus direct, and why walking in with a rigid game plan can cost you if you're not willing to throw it out in the first of a new multi-part series on deposition strateg ... Show More
29m 21s
Sep 9
Look to the States – The Overlooked Power of State Constitutions | State Bar of Texas Podcast
After passing the bar, attorneys take an oath to uphold not only the United States Constitution, but their state constitutions as well. But how well do lawyers understand the rights and protections found in their own state constitutions, and how often do they put them to work in ... Show More
42m 37s
Jan 2025
110. How To Build A Great Marketing Strategy & Jan. 2025 Updates
<p>What is a good marketing strategy? That comes down to 4 key things. In this episode, I discuss how to outline a great marketing strategy, what my clients are up to lately, and a fun announcement on how I'm planning to make social media more fun for business owners! <br/>< ... Show More
35m 21s
Feb 2024
229 - How to Create a Go-to-Market Strategy, with David Malpass
Discover the secrets to successful go-to-market strategies and product-led growth with David Malpass, the SVP of Apollo, as he shares his experiences and insights on reinventing the wheel, understanding and implementing products, and creating word-of-mouth through content, brandi ... Show More
41m 16s
<p><em><strong>Lean Marketing: More leads. More profit. Less marketing.</strong></em> by Allan Dib</p> <p>ABOUT THE BOOK:</p> <p><strong>Bigger Results with Less Marketing</strong></p> <p>You keep being told to do more marketing — more complex, more aggressive, and more expensive ... Show More
<p>Want to grow your business? Wondering how to set up a marketing system that delivers consistent results? To discover how to build a five-stage marketing plan that works, I interview Adam Erhart.</p><p><br></p><p><br></p><p><strong>Guest</strong>:<strong> </strong><a href="http ... Show More
