logo
episode-header-image
Jan 2023
55m 46s

545: Redefining sales and personal brand...

StrategyTraining.com & FirmsConsulting.com
About this episode

Welcome to an episode with a top-rated speaker, best-selling author, and consultant, Dr. Cindy McGovern. Get Cindy’s book here: https://amzn.to/3Cys1ae

Most of us view “sales” as a pushy, manipulative, and one-sided thing. But really, “sales” is understanding what others need and trying to deliver on those needs. Regardless of the nature of work—whether you're selling a product, service, or idea, you are selling yourself first and it is a life skill that everybody needs. Therefore, it is important to first build trust and develop your personal brand around it which will make selling easier. 

In this episode, Dr. Cindy defined sales in a different light. She discussed how to sell yourself and how to proactively manage your personal brand.

Dr. Cindy McGovern is the founder of Orange Leaf Consulting, which helps organizations, entrepreneurs, and individuals create dynamic and robust sales processes. Before launching her business, McGovern was a college professor of communication as well as a successful sales professional. She has worked with hundreds of organizations of all sizes and specialties across the globe and is now one of the most sought-after business and sales authorities.

Get Cindy’s book here:

Sell Yourself: How to Create, Live, and Sell a Powerful Personal Brand. Dr. Cindy McGovern. https://amzn.to/3Cys1ae

Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

Up next
Yesterday
796: You Cannot Join McKinsey Strategy (Case Interview & Management Consulting classics)
Far too many candidates demonstrate poor knowledge of consulting by insisting that they want to work for McKinsey strategy and not operations or BTO. This is a flawed strategy which will only hurt their chances in the short, medium and long-term. This podcast explains why and how ... Show More
10m 40s
Jul 7
795: Ignoring partners in an interview (Case Interview & Management Consulting classics)
You have been brainwashed by every single forum and case book to assume that McKinsey wants a framework and set of hypotheses, that you have stopped listening as carefully to the interviewer and simply providing hypotheses even when the interview is not asking for them! Here are ... Show More
9m 41s
Jul 2
794: Evaluating your firm's training (Case Interview & Management Consulting classics)
For this episode, let's revisit a Case Interview & Management Consulting classic where we discuss consulting firm's training. Too often clients ask the wrong questions when it comes to assessing training at consulting firms: do smaller offices have poorer training, should I atten ... Show More
13m 17s
Recommended Episodes
Sep 2018
The King Of Sales: Unlocking The Secrets Of Sales And Consulting Success with Jeffrey Gitomer: Podcast #53
If you're going to be successful in business, you have to be a salesperson. King of Sales Jeffrey Gitomer gives an account of his journey from selling Encyclopedia Britannica to consulting to writing and to creating a sales training empire. Jeffrey says consulting is a very easy ... Show More
30m 13s
Sep 2022
Mental Selling: The Purpose-Driven Salesperson, with Lisa McLeod
In this cross-over episode, we’re sharing an episode from Mental Selling. This show is produced by Sweet Fish Media. Sales is one of the only professions where we allow it to be defined by the people who do it badly. Top salespeople are ones who earnestly want to improve life for ... Show More
1h 10m
Sep 2022
Selling Made Simple For Consultants With Nikki Rausch: Podcast #256
Can you close a sale quickly with your sales strategies right now? Listen to your host Michael Zipursky as he talks with Nikki Rausch about selling made simple for consultants through effective sales conversations to get more clients and generate more income! Nikki has unique ski ... Show More
40m 59s
Mar 2023
The Business Development Assembly Line Sales Strategy | Andy Buyting - 1654
Don’t ever let anyone tell you there’s nothing new under the sun. Thought leaders don’t approach the world or their industry that way, so why should you? In this episode, Donald Kelly connects with Andy Buyting – coach, professional speaker, and best-selling author of How to Win ... Show More
30m 10s
Jun 2021
Three Critical Characteristics Every Seller Must Have | Donald Kelly - 1460
Does the thought of hiring a new salesperson fill you with fear? Do you dread the interview process and reading through resumes? In today’s episode of The Sales Evangelist, Donald helps expedite the process of finding the perfect addition to your team by outlining three character ... Show More
10m 5s
Dec 2023
Why Oracle is a Premier Women in Sales Employer with Tiffany Taylor
This is episode 643. Read the complete transcription on the Sales Game Changers Podcast website. Purchase Fred Diamond’s best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers no ... Show More
32m 26s
Feb 2024
The Psychology of Selling: Steps to Selling that Work | Grant Mitterlehner
Welcome to this episode of the Wealthy Way podcast with Grant Mitterlehner, a successful sales trainer and entrepreneur with $50M+ in solar sales, as he and Ryan dissect authentic communication in sales, reveal insights on successful sales strategies, and explore Grant's pla ... Show More
1h 15m
Aug 2023
Mastering Time Management and Productivity
Welcome back to another episode of "Accelerate Your Business Growth"! In today's episode, we have the pleasure of interviewing Carol Williams, a remarkable solo business owner, certified business and life coach, and single mom. With her 18 years of experience in the design profes ... Show More
29m 18s
Aug 2023
4 Benefits of Having a Sales Trainer | Donald Kelly - 1699
Why having a sales trainer is a good idea? In this episode of the Sales Evangelist podcast, host Donald Kelly will provide four benefits to having one. If you’re ready to save time and elevate your game, listen to why you need a sales trainer to help you achieve greatness! Why Li ... Show More
18m 50s
Mar 2023
Episode 240: 13 Tips For Direct Sales Success
On this week of the Women Inspiring Women Podcast, Melanie is giving you 13 ways to be successful in your direct sales business.I know from experience that the skills and principles that I applied 11 years ago in my own direct sales business, are still the same skills and princip ... Show More
38m 2s