What do burgers, chicken, and pancakes have to do with your product-based business? Other than making you hungry, maybe nothing. But there are some important lessons to be learned from the food industry that do apply to your business — and they’re all about focus.
We’re going to talk about why you should become known for something and how you can do that. Even some of your favorite big businesses, they all started off by being known for one major product. Sometimes you think trying more is going to give you a greater chance of finding that one best selling product, but that’s not always the case. We’ll help you find your bestseller so that you can lean into it and easily scale your business because…simplicity scales!
You’ll hear the story of Chick-Fil-A, who keeps their product lineup simple despite people asking for more, and has become the biggest fast food chain in the United States, grossing more revenue than McDonald's, Subway, and Starbucks combined. On the other side is the story of IHOP — or should we say IHOB — making the “what, why” decision to enter the burger market when they’ve always been known for pancakes. Besides making you hungry, these stories are going to help you realize the power of finding something that works and becoming known for it.
If you need help finding your best seller or figuring out how to leverage your best seller, then be sure to join us for our FREE workshop series, The Product Boss’ Guide to Your Best Year Yet where we will dive into this and so much more. Grab your spot here!
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