We’re going to talk about why you should become known for something and how you can do that! You’ll hear the story of Chick-Fil-A, who despite a limited product lineup, has become the biggest fast food restaurant in the United States, and IHOP, who went viral for all the wrong reasons when they tried to become known for something else.
Today
771. Could Your Business Handle 3X the Sales? Here’s What to Fix First with Saltbox CEO Katerina Cirilli
Is your product business growing, but your inventory and shipping are starting to take over your home? In this episode, I sit down with Katerina Cirilli, CEO of Saltbox, to talk about what happens when your business outgrows the space and systems that got you started. We break do ... Show More
1h 2m
Aug 28
770. 3 Systems That Let Your Product Business Run Without You
Could your product business run for a week without you? In this episode, I break down the 3 systems that allow your business to keep moving when you aren't the one making every decision, watching every number, or driving every sale. I share how to give your team clear decision-ma ... Show More
11m 59s
Aug 20
769. What QVC’s Bankruptcy Teaches Us About Growing a Product Brand
How prepared is your product business if your biggest sales channel suddenly stops working the way it used to? In this episode, I break down what happened with QVC, why losing customers and carrying massive debt can expose the risks of relying too heavily on one sales channel, an ... Show More
25m 42s
Oct 2024
What It Really Takes To Build a Food Business: Part 2
This is part two of our special series on building food businesses presented by Klaviyo. If you haven't heard part one from last week, go back and check it out.In that episode, three founders of three different food brands – Becca Millstein from Fishwife, Brian Rudolph from Banza ... Show More
37m 4s