logo
episode-header-image
Jan 2023
57m 50s

Health-Ade Kombucha: Daina Trout (2020)

Guy Raz | Wondery
About this episode

In 2012, Daina Trout, her husband Justin, and her best friend Vanessa Dew were sitting around a kitchen table spit-balling possible business ideas. Their biggest contender seemed to be a natural product to treat hair loss. Turns out, it's harder than they thought to make one, so they landed on something completely different: a brand of homemade kombucha they called Health-Ade. After nine months of brewing kombucha in their kitchen and selling it at local farmer's markets, the three co-founders quit their jobs to pursue Health-Ade full time. In just seven years, Health-Ade brewed 120,000 bottles of Kombucha every day, and did close to $200 million in retail sales.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Up next
Aug 25
(July 2021) Ben Chestnut: From Side Business to $12 Billion – The Accidental Triumph of Mailchimp
In 2001, three web designers built a quirky email tool called Mailchimp.It wasn’t their main business.It wasn’t even meant to make real money.For years, Ben Chestnut and his partners survived on web-design gigs, while Mailchimp earned just enough to cover lunch.Then…one surprisin ... Show More
1h 19m
Aug 21
Advice Line with Jamie Siminoff of Ring (August 2024)
Ring founder Jamie Siminoff joins Guy on the Advice Line, where they answer questions from three founders about balancing short- and long-term goals. Today, we meet Vico, an industrial designer in southern California who's launching a crowdfunding campaign for his patented ergono ... Show More
51m 54s
Aug 18
Madison Reed: Amy Errett
Amy Errett had a successful career in finance and venture capital before taking a leap into an entirely new business: hair color. When her wife complained about the indignities of coloring her hair at home, Amy realized the sector was ripe for a makeover. At age 56, she dove into ... Show More
1h 18m
Recommended Episodes
Mar 2020
Powered by Kombucha | Daina Trout
Daina Trout thought she was starting a hair-growth company with her husband and best friend, before pivoting to become Health-Ade Kombucha, a national brand that is sold at 30,000 grocery stores and health food markets nationwide. In 2017, Food & Wine named Trout one of the most ... Show More
1h 7m
May 2023
Coca-Cola vs Pepsi | La cocaína es la reina | 1
En la Atlanta de principios de siglo, el farmacéutico John Pemberton ha inventado un excelente tónico para la salud con ingredientes secretos de los que sus clientes no se cansan. Sólo hay un problema. Con la ciudad a punto de imponer la Ley Seca, las autoridades antialcohol vien ... Show More
24m 2s
May 2023
#673: Dr. Nora Volkow — Director of the National Institute on Drug Abuse (NIDA)
Brought to you by Athletic Greens’s AG1 all-in-one nutritional supplement, House of Macadamias delicious and nutritious nuts, and Eight Sleep’s Pod Cover sleeping solution for dynamic cooling and heating. Nora D. Volkow, MD, is Director of the National Institute on Drug Abuse (NI ... Show More
1h 34m
May 2021
Sponsored: Small Business Stories | Columbia Sportswear | 2
This episode is brought to you by Wondery in partnership with Dell Technologies. In honor of small businesses, we're featuring inspiring stories of successful companies that started out small.It’s 1970 and Gert Boyle’s life is in ruins. Her husband’s just died, and now, as a midd ... Show More
31m 23s
Nov 2019
Instagram knocks off TikTok, Alibaba’s $38B day, and Almond milk = Dean Foods’ downfall
TikTok set a record for app downloads, so Facebook just decided to knock it off with a new Instagram feature. Alibaba’s Singles Day set a sales record of $38B in 24 hours — so we’re looking at why the stock fell. And big milk giant Dean Foods just filed for bankruptcy, but you ca ... Show More
15m 18s
Dec 2023
#712: The Random Show — 2024 New Year’s Resolutions, Tim’s 30-Day No-Caffeine Experiment, Mental Health Breakthroughs, AI Upheaval, Dealmaking and Advising for Startups, The Next-Gen of Note-Taking, D
Brought to you by Wealthfront high-yield savings account; AG1 all-in-one nutritional supplement; and Shopify global commerce platform, providing tools to start, grow, market, and manage a retail business. Technologist, serial entrepreneur, world-class investor, self-experimenter, ... Show More
2h 46m
May 2020
Sponsored: When Small Businesses Think Big - Chobani & Wrigley (Dell Podference) | 2
This episode is brought to you by Wondery in partnership with Dell Technologies. In honor of small businesses, we’re featuring inspiring stories of successful companies that started out small.In upstate New York, a Kurdish immigrant wants to make his biggest dream come true: to p ... Show More
29m 18s