Digital Transformation (DT) is a term that inspires awe as well as fear in the hearts and minds of premium and luxury goods and services brand executives. On one hand, executives have a fear of being left behind. On the other, they are so often bombarded with mixed messages and content about what DT is, and isn’t, especially in an industry that uniquely values customer relationships and human touch, that it is easy to be awed and confused as to how to move forward.
To help brands navigate and scale an effective journey with the highest probability of success, Luxury Institute conducted its own primary and secondary research. First, the Institute conducted an in-depth online survey with its Global Luxury Expert Network (GLEN) members. These individuals run, or have recently run, some of the top brands in the premium and luxury industry. Then, the Institute supplemented the GLEN member insights with secondary research insights from trusted, unbiased sources. Luxury Institute’s goal is to deliver timely, fresh, objective perspectives and realities in implementing DT initiatives successfully. In this podcast, Milton Pedraza, Luxury Institute CEO, shares the findings.
You can also download the white paper on LuxuryInstitute.com