As creative skills begin to decline in the C-Suite, Deloitte Digital looked to answer a specific question: Can you create breakthrough innovation without creative leaders to guide the way?
In this Office Hours episode of The CMO Podcast, Jim is joined by Mark Singer, the CMO of Deloitte Digital, to break down their recent report on Creative Business Transformation. Mark began his career working at a number of top agencies and consultancies before joining Deloitte to bring the company’s vision of a creative offering to life through Deloitte Digital. He has helped transform several top brands into modern, multi-dimensional marketing organizations and brings broad industry experience with globally diverse clients in the financial services, media and technology, and consumer products industries. As Deloitte Digital's US Chief Marketing Officer (CMO) and US studios lead, Mark embeds creativity into the way businesses solve their problems and creates purpose-driven solutions that transform how they operate, while growing their bottom line.
Listen as Mark and Jim discuss the evolving role of the CMO, partnering with Cannes Lions for this study, and encouraging the hidden creatives in your workplace.
Learn more about filling the creativity gap: https://www.deloittedigital.com/us/en/offerings/creativity-gap.html
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