When Luxury Brand Partners founder and CEO Tev Finger pitched his idea to Estée Lauder Companies -- an in-house brand incubator that he would run after the company bought his brand Bumble & Bumble -- the company almost went for it.
"I give a lot of credit. It's hard for a company that buys brands that are profitable to even contemplate taking a risk on incub ... Show More
Oct 15
Why Ritual is launching its first new category in 6 years, with CEO Kat Schneider
Ritual founder and CEO Kat Schneider knows that winning the female supplement consumer requires taking big bets and big swings. “When I started the company and I was fundraising. … I was told pregnancy was ‘niche’, postpartum was ‘niche’, perimenopause was ‘niche,’” Schneider tol ... Show More
37m 24s
Oct 8
Why does this Estée Lauder-owned brand keep reformulating its hero products?
What if new product development didn’t have to be so complicated and expensive? NIOD, the second brand from Estée Lauder-owned Deciem, entered Sephora in August with an NPD tactic borrowed from tech companies like Apple. “NIOD is all about high science and high tech, and then bri ... Show More
27m 11s
Nov 2022
Beauty costs: Beauty disruptor brands
The beauty industry was once a world dominated by a handful of names, but quickly and quietly, hundreds of smaller brands have managed to make a name for themselves in an incredibly competitive sector.We speak to beauty business founders who have built their brands from scratch, ... Show More
17m 29s
Aug 2024
Reimagining Go To Market for Lifestyle Brands
Paulo Ribeiro, Founder of Two Things, delves into navigating challenges in the active lifestyle brand industry. Initiating a successful go-to-market strategy requires a disciplined approach, one that steers clear of the common tendency to rush into tactics without laying a robust ... Show More
10m 57s
Jul 2024
Vennette Ho on the Future of Beauty M&A
<p>2024 has the potential to be a dynamic year for dealmaking in beauty, as brands including Makeup by Mario, Kosas, Merit and even Selena Gomez’s Rare Beauty begin exploring their strategic options. But strategic buyers and private equity firms are also adopting more selective a ... Show More
16m 16s
Feb 2021
Estée Lauder vs L'Oréal | Buying Spree | 5
It’s 1991, and after the financial crash of 1987, Estée Lauder is looking for a new way to continue expanding without sinking millions of dollars and several years into developing a new brand. The answer lies in acquisitions, and they set their sights on two young, hip, buzzworth ... Show More
25m 18s
May 2021
011: From Redundancy To $19k ONE MONTH After Launch: Korean Beauty, Micro-Influencers, And The Manufacturing Challenge
Elita Gluscevic and Stephanie Turzi had an incredible product idea, but suddenly found themselves feeling a little overwhelmed and unsure of where to go next. With a background in marketing and graphic design, the friends knew they wanted to launch a chin-lifting mask based on a ... Show More
41 m
Feb 2021
Estée Lauder vs L'Oréal | How Influencers Are Changing the Beauty Industry | 7
As the beauty business shifts towards boutique brands and upstarts, traditional titans of the industry like L'Oreal and Esteé Lauder are struggling to maintain a foothold. At the center of this cultural shift are beauty influencers, who are reaching a new wave of savvy, socially ... Show More
23m 36s
<p><em>What do Poolside FM and Isamaya Beauty have in common? Their founders have created brands with unique yet relatable identities.</em></p><br><p><strong>Background: </strong></p><br><p>Isamaya Ffrench, makeup artist and founder of Isamaya Beauty, and Marty Bell, co-foun ... Show More
