About this episode
Jul 13
88 out of 90 people fall for this bias. Do you?
Imagine you’re a chef. You are shown the recipe for a soup. It has five ingredients. You’re told to improve the recipe. What do you do? 96% of people reveal a bias when answering this question. And that bias makes marketing less effective, communication less engaging and products ... Show More
19m 59s
Jul 6
Will the UK’s social media ban backfire?
The British government recently announced a ban on all social media usage for children up to the age of 16. But will the ban work? Today on Nudge, I explore the psychology of restrictions, bans and friction. Warning: this show is restricted to those aged 16 or over. --- Become an ... Show More
26m 54s
Jun 29
Katy Milkman: Learn how to change habits in 39 minutes
World-leading behaviour change expert Katy Milkman details how to change your habits. --- Become an FSB member: https://get.fsb.org.uk/nudge/ Unlock the Nudge Vaults: https://www.nudgepodcast.com/vaults Katy’s book: https://amzn.to/3RF63xA Katy’s podcast: https://www.schwab.com/l ... Show More
39m 27s
Sep 2022
How to Know if Your Facebook Ads Will Work
<p>Wondering how to run successful Facebook ad campaigns every time? Looking for a process that relies on data rather than a best guess? To learn which metrics to consider to make smart decisions for Facebook ad campaigns that work, I interview Andrea Vahl.</p><p><br></p><p><br>< ... Show More
41m 54s
Aug 2012
Facebook Mobile for Business: What You Need to Know
<p>Do you take Facebook with you on your mobile device? Turns out 543 million people access Facebook while out and about!</p> <p>In this premier episode, I interview Mari Smith, author of The New Relationship Marketing and co-author of Facebook Marketing: An Hour a Day. Mari shar ... Show More
29m 45s
Feb 2021
Using Facebook Ads to Move Leads Into Sales
<p>Do you use Facebook ads to acquire leads? Wondering how to follow up with and engage your Facebook leads? To explore a process for using Facebook ads to turn leads into paying customers I interview Allie Bloyd.</p> <p><strong>Sponsor</strong>: Visit <a href= "https://iconosqua ... Show More
45m 52s
Jul 2024
Margi Hour: Personal Vs Business Facebook Pages
<p>On today's Margi Hour we answered Clio's question;</p>
<p><br></p>
<p>"I am looking to start building my audience for a personal/ service brand as an exercise physiologist in women’s health. With my Facebook account, do you recommend I use my personal Facebook pag ... Show More
21m 15s
Mar 2022
How to Write Better-Performing Facebook Ads
43m 50s
Sep 2016
Facebook Split Testing: How to Make Your Ads Better
<p>Do you run Facebook ads? Have you tried split testing?</p> <p>In this episode, I interview Andrea Vahl, a Facebook marketing expert. She's co-author of Facebook Marketing All-in-One for Dummies and co-founder of the Social Media Manager School. </p> <p>Show notes: <a href= "ht ... Show More
41m 18s
Jul 2023
CLASSIC: Cambridge Analytica and Facebook
Love it or hate it, Facebook is one of the biggest success stories of the past century. Billions of people have profiles, and for many users it's the only source of online news or social interaction. And Facebook collects as much information as possible on each of these users, os ... Show More
1h 10m
Jan 2023
How to Use Facebook to Build a Community in 2023
44m 54s
Aug 2024
Leveraging Emotions in Your Facebook Ads for Better Results
42m 39s
Jul 2021
Facebook Creative Guidance Navigator, Automated Ad Creation Tools, and More
27m 39s
What is the best way to learn about someone's personality without meeting them. Is it by talking to their spouse? Or is it by looking at their Facebook profile? Research suggests that Facebook knows more about our personality than our closest loved ones. Data about each of us on Facebook can be used to predict our behavior helping marketers learn what we buy ... Show More
<p>Are your Facebook ads underdelivering? Wondering how to improve your results? To learn how to write better ad copy, including where to find ideas and what to avoid, plus a lot more, I interview Tara Zirker.</p><p><br></p><p><br></p><p><strong>Guest</strong>:<strong> </strong>< ... Show More
<p>Want to develop a loyal and engaged following on Facebook? Wondering what types of content develop community? To discover how to develop communities with Facebook, I interview Mari Smith.</p><p> </p><p> </p><p><strong>Guest</strong>:<strong> </strong><a href="https:/ ... Show More
<p>Are you struggling to get results with your Facebook ads? Wondering how to create ads that convert? To explore how marketers can embrace emotions in their ads to improve their results, I interview Nick Theriot.</p><p><br></p><p><br></p><p><strong>Guest</strong>:<strong> </stro ... Show More
<p>Explore Facebook ads changes with Michael Stelzner and Facebook advertising expert, Allie Bloyd. <strong>Guest</strong>: <a href="http://alliebloydmedia.com/" rel="noopener noreferrer" target="_blank">Allie Bloyd</a> | </p><p><br></p><p><strong>🥾 Social Media Marketing S ... Show More
