How can You Become a Data Hero -- Aron C...

B2B demand generation struggles with vanity metrics over pipeline results. Nick Zeckets, Chief Fire Starter at Smoke Signals AI, brings serial MarTech founder experience and AI-first HubSpot agency expertise to signal-based marketing. He explains how to redesign demand generation ... Show More

Signal-based demand generation requires tracking the right data points. Nick Zeckets, Chief Fire Starter at Smoke Signals AI, brings expertise from two MarTech exits and building AI-first HubSpot programs. He identifies SEC filings as the most valuable signal for enterprise sales ... Show More

Traditional demand generation metrics miss the signals that predict actual buying intent. Nick Zeckets, Chief Fire Starter at Smoke Signals AI, explains how to track meaningful buyer behavior instead of vanity metrics. He identifies SEC filings as goldmines for understanding budg ... Show More

<p>Want an easy way to interpret your analytics? Wondering how to create dashboards?</p><p>To explore how to create dashboards with Google Data Studio, I interview Chris Mercer, a measurement marketing expert.</p><p>Show notes: <a href="https://www.socialmediaexaminer.com/338" re ... Show More

My guest this week is Auren Hoffman. Auren is the CEO of Safegraph, which curates data on physical locations. He also founded LiveRamp, a public data connectivity business. Auren knows more about data businesses than almost anyone I know and that is the topic of today’s discussio ... Show More

Coming May 3rd, Reid Hoffman, legendary Silicon Valley entrepreneur and investor, explains how famous founders take their companies from zero to a gazillion. In this trailer for Season One, a taste of this straight-from-Silicon Valley podcast. See Privacy Policy at https://art19 ... Show More

Welcome to the Data Driven Podcast, where we dive deep into the art and science of data storytelling. Our mission is to help professionals from all backgrounds develop the skills needed to transform complex data into compelling narratives that drive clear business direction and r ... Show More

Founder and former CEO of Alpha Inbound, Nigel Thomas, from David to Goliath, shares insights on the intersection of sales and brand marketing. Discover how aligning these strategies can enhance the customer journey and boost newsletter sign-ups. Show NotesConnect With: Nigel Tho ... Show More

<p>Ashley Berman Hale, Deepcrawl VP of Professional Services, discusses how to optimize the health of your digital properties. Sites like eBay and Macy’s cannot rely on intuition when it comes to enterprise SEO. Large and complex properties like enterprise websites demand tools t ... Show More

<p>Jordan Koene, Co-Founder and CEO of Previsible, talks about SEO news. Large companies with valuable data are cautious about AI access, yet they desire precise brand representation in tools like ChatGPT. However, achieving both aims simultaneously is unfeasible. Today, Jordan d ... Show More

<p>This episode features Alli Torban, a leading data information designer, sharing her career journey from a data analyst to teaching data visualization to companies like Google and Moderna.</p> <p>Alli advises on becoming a data viz designer, emphasizing the significance of data ... Show More

<p>New AI products are rapidly changing the landscape for businesses. This is especially true for the writing tool Grammarly. The $13 billion dollar software company’s CEO Rahul Roy-Chowdhury has taken the helm in the midst of a profound disruption. Host Jeff Berman talks to Rahu ... Show More