What measures of success matter most when it comes to marketing efforts and lead conversion?
How do lawyers know which metrics they should be paying attention to, and which ones simply aren’t worth worrying about?
Joining me for this conversation is Mark Graban.
Mark is an author, speaker, consultant, and podcaster. His podcasts include “Lean Blog Interv ... Show More
Nov 21
Alienation of Affection: Litigation and the Treatment of Intimate Deception
Recently, in the state of North Carolina, a judge ordered a Tik Tok influencer to pay 1.75 million for destroying her manager’s marriage citing a common law tort called alienation of affection. Alienation of affection lawsuits are still legal in a few states, including Hawaii, I ... Show More
34m 18s
Nov 20
Mastering Excel for Law Firms: Tips Lawyers Actually Need, with Barron Henley
In episode 589 of Lawyerist Podcast, Stephanie sits down with Barron Henley of Affinity Consulting to talk about the practical, real-world ways law firms can use Excel to save time, reduce errors, and streamline everyday work.
Barron breaks down why Excel is one of the most und ... Show More
42m 35s
Oct 7
The Meta CMO Interview - Digital Marketing Measurement, AI & Why the Basics Still Matter
In this special episode of The Digital Marketing Podcast, Daniel Rowles sits down with Alex Schultz, Meta's Chief Marketing Officer and Vice President of Analytics, to unpack the future of digital marketing, and why the fundamentals still matter more than ever. Alex shares lesson ... Show More
35m 3s
Nov 2024
MI376: Why Do Great Companies Fail? The Innovator’s Dilemma w/ Shawn O’Malley
In today’s episode, Shawn O’Malley (@shawn_OMalley_) discusses why great companies fail, as outlined by Clayton Christensen in his timeless book, The Innovator’s Dilemma, which was first published in 1997. The Economist actually named it one of the six most important business boo ... Show More
45m 4s
Dec 2024
507: Decoding M&A: Why 70% of Deals Fail and the Scorecard for Predicting Success
<p dir="ltr">Welcome to Strategy Skills episode 507, an interview with the authors of <em>The M&A Failure Trap: Why Most Mergers and Acquisitions Fail and How the Few Succeed,</em> Baruch Lev and Feng Gu.</p> <p dir="ltr"> </p> <p dir="ltr">In this episode, Baruch Lev and Feng Gu ... Show More
58m 16s
Oct 2024
165. Building Your Personal Brand Makes a Promise: Are You Keeping It?
<p><em>Create more meaningful communication by defining your audience.<br></em> <br>Before you even think about communicating a message, defining a brand, or developing a strategy, <a href="https://www.fastersmarter.io/guests/seth-godin/">Seth Godin</a> says you have to ask these ... Show More
25m 15s
Dec 2024
45. Choosing Better User Impact Metrics (feat. Connor Joyce, Author & Behavioral Scientist)
Most experienced professionals in the industry will tell you that the best designs don't operate in a vacuum. Yet, most of our measurement approaches do. How do you know you're actually making a measurable impact toward users' long-term goals? Connor Joyce, author of the book, Br ... Show More
42m 11s