What measures of success matter most when it comes to marketing efforts and lead conversion?
How do lawyers know which metrics they should be paying attention to, and which ones simply aren’t worth worrying about?
Joining me for this conversation is Mark Graban.
Mark is an author, speaker, consultant, and podcaster. His podcasts include “Lean Blog Interv ... Show More
Jan 21
Presumed Guilty: The Framing of William Michael Dillon || For the Innocent
We trust the justice system to protect the innocent and prosecute the guilty, but what happens when it gets things catastrophically wrong? In 1981, 21-year-old William Michael Dillon became the focus of a murder investigation in Canova Beach, Florida. Though Dillon maintained his ... Show More
57m 42s
Jan 9
Dennis & Tom’s 2026 Tech Resolutions
Dennis and Tom continue their proud tradition of pondering the panorama of timely tech happenings and sharing personal resolutions for learning and development. But first, they both take a look at last year’s goals to gauge their progress (or, ahem, lack thereof). As for new reso ... Show More
41m 5s
Oct 7
The Meta CMO Interview - Digital Marketing Measurement, AI & Why the Basics Still Matter
In this special episode of The Digital Marketing Podcast, Daniel Rowles sits down with Alex Schultz, Meta's Chief Marketing Officer and Vice President of Analytics, to unpack the future of digital marketing, and why the fundamentals still matter more than ever. Alex shares lesson ... Show More
35m 3s
Nov 2024
MI376: Why Do Great Companies Fail? The Innovator’s Dilemma w/ Shawn O’Malley
In today’s episode, Shawn O’Malley (@shawn_OMalley_) discusses why great companies fail, as outlined by Clayton Christensen in his timeless book, The Innovator’s Dilemma, which was first published in 1997. The Economist actually named it one of the six most important business boo ... Show More
45m 4s
Oct 2024
165. Building Your Personal Brand Makes a Promise: Are You Keeping It?
Create more meaningful communication by defining your audience. Before you even think about communicating a message, defining a brand, or developing a strategy, Seth Godin says you have to ask these questions: “Who’s it for? What’s it for? And what’s the change [you] seek to make ... Show More
24m 30s
Dec 2024
45. Choosing Better User Impact Metrics (feat. Connor Joyce, Author & Behavioral Scientist)
Most experienced professionals in the industry will tell you that the best designs don't operate in a vacuum. Yet, most of our measurement approaches do. How do you know you're actually making a measurable impact toward users' long-term goals? Connor Joyce, author of the book, Br ... Show More
42m 11s
<p dir="ltr">Welcome to Strategy Skills episode 507, an interview with the authors of <em>The M&A Failure Trap: Why Most Mergers and Acquisitions Fail and How the Few Succeed,</em> Baruch Lev and Feng Gu.</p> <p dir="ltr"> </p> <p dir="ltr">In this episode, Baruch Lev and Feng Gu ... Show More
