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Sep 2022
39m 18s

The Journey of GOOD PLANeT Foods Part 2:...

MISSION
About this episode

GOOD PLANeT Foods was established with a mission in mind, but how did that mission end up as products in the hands of consumers? On part two of this two-part episode, we welcome back David Israel, Founder and CEO at GOOD PLANeT Foods, who is joined by his Co-CEO, Bart Adlam, to fill us in on how they built the business and a partnership. Enjoy!


Tune in to learn:

  • How to walk the fine line when working with a co-CEO (10:50)
  • What’s the balance between getting the product to market and educating the consumer (12:15)
  • How GOOD PLANeT Foods is competing against a glut of lower quality products from competitors (15:50)
  • How, according to Bart, GOOD PLANeT Foods is becoming “a market of one” (27:30)

Mentions:

Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at http://www.salesforce.com/commerce 

Mission.org is a media studio producing content for world-class clients. Learn more at 

http://www.mission.org.

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