logo
episode-header-image
Mar 2022
46m 11s

Growing Better, Not Bigger with Steve Ro...

MISSION
About this episode

Steve Robinson had been at four different jobs in eight years. So when he joined Chick-fil-A in 1981, he was surprised to find a different culture than any other fast food restaurant in America. On this episode of Marketing Trends, Steve talks about brand loyalty, how they rank-order innovation to put people first, and why his aim will always be to grow bigger, not better. 


Tune in to learn:

  • How the culture of Chick-fil-A was a “paradigm buster” (6:14) 
  • How a ‘brand experience over profit’ mindset is a game-changer (12:45) 
  • Why Chick-fil-A employees aren’t going anywhere (15:00)
  • Why simplicity is key (18:50)

Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for the The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments.

Up next
Jul 9
The Secret To Scaling From $20 Million to $200 Million ARR (Extremely Fast)
Harmony Anderson didn’t wait 90 days to make an impact at Superhuman — she launched a major campaign in her first five weeks. Harmony Anderson, Head of Marketing and Growth Product at Superhuman, breaks down why moving fast (and strategically) matters more than playing it safe, e ... Show More
1h 5m
Jun 25
H&R Block Went Full Reality TV to Unlock Gen-Z Customers
What do you get when you mix a 70-year-old legacy brand, Gen Z tax filers, and a reality TV show called Responsibility Island?An absolute marketing fever dream. And Jill Cress — CMO of H&R Block — is the mastermind behind it. We unpack how she’s giving TurboTax-meets-Gen-Z realne ... Show More
1 h
Jun 11
Why Big Tech Is Spending Millions to Partner with Smart AI Startups
What if the next big wave in marketing isn’t about targeting people at all—but impressing their AI agents instead?Abhay Parasnis, CEO of Typeface and former CTO at Adobe, joins us to explain why the future of brand discovery is less “search bar” and more “autonomous agents doing ... Show More
1h 9m
Recommended Episodes
Dec 2020
#405: Chick-fil-A’s Competitive Advantage with David Salyers
Who would’ve thought a little fast-food restaurant serving chicken sandwiches would become a global, industry-leading powerhouse known for its customer service? That’s right, Chick-fil-A’s success isn’t just a result of their delicious food. David Salyers, creator of Spark and fo ... Show More
1h 25m
Dec 2022
Business Breakdown: Chick-fil-A | Ep 470
Slow and steady always wins the race. Today, Alex (@AlexHormozi) talks about Chik-fil-A’s story, interesting facts about the company, what they did to stay in the game, and some important lessons we can apply to our own businesses. Welcome to The Game w/Alex Hormozi, hosted by en ... Show More
28m 34s
Apr 2021
KFC vs Chick-fil-A | Sandwichmania | 6
It’s the the early 2000’s and the animal rights group PETA accuses KFC of cruelty in their poultry processing and creating “Frankenchickens.” As KFC revenues tumble, Chick-fil-A surges ahead, cultivating fanatic customers with opening day parties and lavish food giveaways. But wh ... Show More
22m 4s
Apr 2021
KFC vs Chick-fil-A | The Colonel’s Last Stand | 5
It’s the 1970’s and Kentucky Fried Chicken has yet another new owner: Heublein, the company known for introducing Americans to Smirnoff’s vodka. But KFC brand ambassador Harland Sanders creates a PR fiasco by accusing his new corporate bosses of letting standards slide and ruinin ... Show More
25m 36s
Sep 2022
The Journey of GOOD PLANeT Foods Part 2: Establishing A Brand in an Expanding Market
GOOD PLANeT Foods was established with a mission in mind, but how did that mission end up as products in the hands of consumers? On part two of this two-part episode, we welcome back David Israel, Founder and CEO at GOOD PLANeT Foods, who is joined by his Co-CEO, Bart Adlam, to f ... Show More
39m 18s
Feb 2024
Revitalizing a Brand by Embracing Change: How Applebee’s Reinvented Their Marketing Approach
From its inception in 1980 to the present day, Applebee’s has been a staple of American culture, offering comfort food and a welcoming atmosphere to patrons across the nation. However, like any long-standing brand, Applebee’s has faced its share of challenges, including a need to ... Show More
28m 39s
Aug 2022
Building A Business Empire WITHOUT ANY Marketing: Five Guys CEO: John Eckbert
John Eckbert is the CEO of Five Guys in Europe. By far the most successful ‘posh burger’ chain in Britain, John tells us how he took a classic concept to a whole new content by inventing a unique business model.Five Guys in Europe is not just a franchise, but John rather started ... Show More
1h 42m
Jan 2024
🔥 “The FyreFest of Firing” — TikTok’s viral layoff trend. Apple iHeadset’s on sale today. Kraft’s Singles strategy.
Apple Vision Pro goes on sale today for the price of a used car ($3,500) — But Apple’s competitive advantage is its test drive.There have been 7,785 tech layoffs already in 2024, but 1 went viral on TikTok — Employees are now filming their firings because firings should never be ... Show More
21m 41s
Jul 2021
Companies Have Lost the Distinction Between Data and Information
This week, NYU Stern School of Business finance professor Aswath Damodaran, joined to talk about why corporate earnings reports and regulatory filings keep getting longer, and why it's not necessarily a good thing for investors. Professor Damodaran explained why he thinks we are ... Show More
27m 27s