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Mar 2022
46m 11s

Growing Better, Not Bigger with Steve Ro...

MISSION
About this episode

Steve Robinson had been at four different jobs in eight years. So when he joined Chick-fil-A in 1981, he was surprised to find a different culture than any other fast food restaurant in America. On this episode of Marketing Trends, Steve talks about brand loyalty, how they rank-order innovation to put people first, and why his aim will always be to grow bigger, not better. 


Tune in to learn:

  • How the culture of Chick-fil-A was a “paradigm buster” (6:14) 
  • How a ‘brand experience over profit’ mindset is a game-changer (12:45) 
  • Why Chick-fil-A employees aren’t going anywhere (15:00)
  • Why simplicity is key (18:50)

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