Steve Robinson had been at four different jobs in eight years. So when he joined Chick-fil-A in 1981, he was surprised to find a different culture than any other fast food restaurant in America. On this episode of Marketing Trends, Steve talks about brand loyalty, how they rank-order innovation to put people first, and why his aim will always be to grow bigg ... Show More
Nov 12
CMOs Are Hiring Fiverr Freelancers? Find out why.
<p>When everyone has access to the same AI tools, what separates the great from the forgettable is the human behind the screen.</p><p>Fiverr’s VP of Global Brand Communications, Shiri Hellmann, joins Marketing Trends to break down how her team turns chaos into creativity. From pr ... Show More
1h 3m
Oct 29
Why Brand Associations Outlast Trends
<p>Brands don’t live in campaigns… they live in memory.</p><p> </p><p>In this episode of Marketing Trends, Ulli Appelbaum, Founder & CSO of First The Trousers Then The Shoes, joins Stephanie Postles to unpack how brand associations and mental availability determine what people ch ... Show More
1h 20m
Dec 2020
#405: Chick-fil-A’s Competitive Advantage with David Salyers
Who would’ve thought a little fast-food restaurant serving chicken sandwiches would become a global, industry-leading powerhouse known for its customer service? That’s right, Chick-fil-A’s success isn’t just a result of their delicious food. David Salyers, creator of Spark and fo ... Show More
1h 22m
Dec 2022
Business Breakdown: Chick-fil-A | Ep 470
Slow and steady always wins the race. Today, Alex (@AlexHormozi) talks about Chik-fil-A’s story, interesting facts about the company, what they did to stay in the game, and some important lessons we can apply to our own businesses. Welcome to The Game w/Alex Hormozi, hosted by en ... Show More
28m 34s
Sep 2022
The Journey of GOOD PLANeT Foods Part 2: Establishing A Brand in an Expanding Market
GOOD PLANeT Foods was established with a mission in mind, but how did that mission end up as products in the hands of consumers? On part two of this two-part episode, we welcome back David Israel, Founder and CEO at GOOD PLANeT Foods, who is joined by his Co-CEO, Bart Adlam, to f ... Show More
39m 18s
Feb 2024
Revitalizing a Brand by Embracing Change: How Applebee’s Reinvented Their Marketing Approach
From its inception in 1980 to the present day, Applebee’s has been a staple of American culture, offering comfort food and a welcoming atmosphere to patrons across the nation. However, like any long-standing brand, Applebee’s has faced its share of challenges, including a need to ... Show More
28m 39s
Jan 2024
🔥 “The FyreFest of Firing” — TikTok’s viral layoff trend. Apple iHeadset’s on sale today. Kraft’s Singles strategy.
<p>Apple Vision Pro goes on sale today for the price of a used car ($3,500) — But Apple’s competitive advantage is its test drive.</p><p>There have been 7,785 tech layoffs already in 2024, but 1 went viral on TikTok — Employees are now filming their firings because firings should ... Show More
21m 41s
Jul 2021
Companies Have Lost the Distinction Between Data and Information
This week, NYU Stern School of Business finance professor Aswath Damodaran, joined to talk about why corporate earnings reports and regulatory filings keep getting longer, and why it's not necessarily a good thing for investors. Professor Damodaran explained why he thinks we are ... Show More
27m 27s