Steve Robinson had been at four different jobs in eight years. So when he joined Chick-fil-A in 1981, he was surprised to find a different culture than any other fast food restaurant in America. On this episode of Marketing Trends, Steve talks about brand loyalty, how they rank-order innovation to put people first, and why his aim will always be to grow bigg ... Show More
Aug 12
Build for Community, Not the Playbook
Don’t sell to your community. Just talk to them. DadGang founder Bart Szaniewski started with $750, 100 hats and no real business plan. Four years later, the brand has sold more than a million hats and generated over $36 million in revenue. He’s done it while ignoring a lot of co ... Show More
45m 4s
Jul 29
Spotlight: The 5,000-Year-Old Method of Making People Remember You
How do you get your brand into the 90% of memory that's subconscious? In this segment from Marketing Trends, neuroscientist Pranav Yadav reveals that the human brain is a pattern-seeking storytelling device — and the formula for creating lasting brand memory hasn't changed in 5,0 ... Show More
16m 9s
Jul 15
Marketing Has Forgotten What It’s For
Are you just busy working? Or are you adding value? Marketing has become overloaded with channels, platforms, metrics, and specialized roles. But Seth Matlins believes the job itself is much simpler: create value, drive sustainable growth, and help the business create and keep cu ... Show More
51m 14s
Dec 2020
#405: Chick-fil-A’s Competitive Advantage with David Salyers
Who would’ve thought a little fast-food restaurant serving chicken sandwiches would become a global, industry-leading powerhouse known for its customer service? That’s right, Chick-fil-A’s success isn’t just a result of their delicious food. David Salyers, creator of Spark and fo ... Show More
1h 22m
Dec 2022
Business Breakdown: Chick-fil-A | Ep 469
Slow and steady always wins the race. Today, Alex (@AlexHormozi) talks about Chik-fil-A’s story, interesting facts about the company, what they did to stay in the game, and some important lessons we can apply to our own businesses. Welcome to The Game w/Alex Hormozi, hosted by en ... Show More
27m 38s
Sep 2024
From Crystal Pepsi to Cool Ranch Doritos: Lessons from David Novak
David Novak, co-founder and former CEO of Yum! Brands, joins host Jeff Berman to share lessons from scaling one of the world’s largest restaurant companies. Hear how his focus on listening, team recognition, and taking big swings helped grow a fast food empire to a $32 billion ma ... Show More
32m 4s
Sep 2021
Office Hours: The Fast-Casual Business Model, Early Career Tips, Pivoting to Academia, and Prof G’s Nutritional Habits
Scott explains why he’s a fan of Chipotle’s business model in an evolving fast food industry, and why it’s time employers to start paying their employees liveable wages. He then offers advice to a recent graduate about showing face at the office and encourages someone to accept a ... Show More
27m 57s