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Is your organization too afraid of trying new things?

Do you have an idea for an experiment but are not sure how to pitch it to your boss?

Let’s change that.

My guest today is David Arnoux, Co-founder, and Head of Growth at GrowthTribe. In this episode, we talk about developing an experimental mindset, why visual storytelling is vital to get buy-ins, and how to run marketing and growth experiments to find huge wins.

Topics covered:

The symptoms of companies that are not experimenting enough
What companies need to have in place before starting experimenting
The danger of “growth for the sake of growth”
The type of companies that David won’t train or work with
Why experiment culture should begin with the mindset
How to change the mindset in an organization
Why visual storytelling is essential in presenting your experiments
The single data source to help you pick the right ideas to run with
A few examples of crazy experiments David ran
David’s advice to aspiring marketers
What David thinks marketers should learn for the next 5,10, and 50 years

Resources mentioned:

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→ Buy my book: https://book.stfo.io
→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

Finally...

If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io

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