Marc Simons, co-founder of Giant Spoon, the agency behind the legendary Westworld SXSW activation discusses immersive as a tool for building brands.
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© 2022 Future of StoryTelling, Corp.
Produced by Future of StoryTelling, Corp.
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New York, NY 10011
Founder and CEO, Charles Melcher
Executive Producer, Carolyn Merriman
Produc ... Show More
Jul 30
Humans, Machines & Democracy — Baratunde Thurston
In a world increasingly dominated by technology, how do we ensure storytelling remains authentic and impactful? Today's guest, Baratunde Thurston, has spent decades grappling with our relationship to technology and each other, through his work as the Director of Digital at The On ... Show More
30m 59s
Jul 16
Making the Theodore Roosevelt Presidential Library
Most presidential libraries are built to remember a presidency in archives. This project began with a unique challenge: How can we tell Theodore Roosevelt’s story to inspire people to become better citizens, leaders, and stewards of the world? And how can we make the visitor, not ... Show More
54m 36s
Jun 26
World-Building at Secret Cinema — Dean Rodgers
Secret Cinema has been at the forefront of immersive live experiences based on beloved films and cultural franchises since their founding in 2007. Known for immersive productions of Star Wars: The Empire Strikes Back, Casino Royale, and the recent Dirty Dancing, Secret Cinema’s w ... Show More
31m 20s
Jun 2025
S06.EP11 - Inside DixonBaxi: Building Brands That Matter with Simon Dixon
In this episode, we go inside the mind of Simon Dixon, co-founder of the global brand and design consultancy DixonBaxi. » Learn more at https://justcreative.com/podcast Known for shaping bold, human brands for some of the world’s most iconic companies, Simon shares how his team b ... Show More
44m 32s
Apr 2020
JUST Branding Podcast Trailer
<p>JUST Tune in with Jacob Cass & Matt Davies as we discuss branding with incredible thought leaders such as Marty Neumeier, Chris Do, Michael Johnson and more. We discuss brand positioning, brand personality, experience design, design thinking, business strategy, innovation, ... Show More
1m 32s
Oct 2023
The Secret Sauce to Making Good Brands Great (Live from SXSW)
In this ep, we’re slowing it down and taking a step back into the past to replay this live panel from SXSW featuring Daniel, along with powerhouse marketers Ari Murray (of Sharma Brands), Mark Jung (of Nextiva), and Anthony Kennada (Co-Founder and CEO of AudiencePlus).
They’re br ... Show More
33m 30s
Dec 2024
Making the Most of Creative Branding with Walmart Maker's Studio
Chief Creative Officer Ian Grody from Giant Spoon, an innovative agency known for transforming brand experiences, delves into the world of creative branding strategies. Discover how Giant Spoon disrupts traditional marketing approaches and collaborates with top brands like GE, HB ... Show More
14m 19s
May 2025
3267: Moving Beyond Attention: Branding in the Age of AI and XR
What happens when marketing, psychology, and emerging tech converge around a single purpose, redefining the relationship between brands and consumers? In today’s episode, I’m joined by Jaime Schwarz, a creative force behind Brand Therapy, The TeamFlow Institute, and MRKD.art, who ... Show More
47m 13s
Nov 2023
The Future of VFX: Simulon has Arrived with Divesh Naidoo
<p>Dive deep into the future of visual effects with Divesh Naidoo, the founder and CEO of Simulon, in this fascinating episode. Discover the groundbreaking app that's making high-end visual effects accessible to anyone, anywhere. Learn about Divesh's journey of building a startup ... Show More
1h 5m