How did a former computer engineer end up launching a haircare line? You’ll find out in today’s episode as founder of Koils by Nature, Pamela J. Booker, joins me to talk about competition among black haircare brands, email marketing, and how to include your partner in your business journey.
“People will find you for what you do. We live in an abundant universe. If more black women started to realize their genius, they wouldn’t be so afraid.” Koereyelle
Resources Mentioned:
Koils by Nature on IG
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This Week on Confessions of a WERKaholic
[2:45] How Pamela got started
[5:37] Dealing with dream killers
[8:31] What you need to enter a saturated market
[10:24] Going into retail
[14:14] Creating a customer journey
[18:25] Being yourself in business
[20:00] Email marketing
[24:30] Pamela’s bootcamp for business owners
[26:50] Motherhood and business
[30:20] Doing life with your bestie
[3432] Pamela’s advice for business owners