What's the point of major sports events? Ten years on from London 2012 Olympic and Paralympic Games, we talk about legacy, promises, over claims and returns on investment. As the UEFA Women's Euros ends and the Commonwealth Games continuing in Birmingham, it's a subject that's ever more relevant to the business of sport, which makes ever more ambitious cla ... Show More
Feb 2024
Are The Olympics The Pinnacle?
<p>On today’s show we are talking about major international events and the impact on real estate from those events. Major cities have sought to host events like the Olympics, the World Expo, The world Cup of Soccer, The PanAm Games, the Commonwealth Games and so on. </p>
<p>Each ... Show More
5m 34s
Oct 2025
How to Capitalize on Live Sports Season
Over the next few years, the US is hosting global sporting events unlike anything we've seen before. The FIFA World Cup, LA Olympics, and ongoing NFL season create massive opportunities for brands to connect with audiences.This week, Elena, Angela, and Rob break down live sports ... Show More
30m 49s
Jul 2024
Sports Marketing and the Summer Olympics
NBC Universal paid nearly $8 billion for Olympic broadcast rights through 2032. But is sports marketing really worth the cost?<br /><br />This week, Elena, Angela, and Rob dive into the world of sports marketing as the Summer Olympics kick off. They explore the surprising scale o ... Show More
22m 58s