What's the point of major sports events? Ten years on from London 2012 Olympic and Paralympic Games, we talk about legacy, promises, over claims and returns on investment. As the UEFA Women's Euros ends and the Commonwealth Games continuing in Birmingham, it's a subject that's ever more relevant to the business of sport, which makes ever more ambitious cla ... Show More
Aug 18
UP366 Chat UP: I never want to hear the phrase 'Palantir for Sport' again
Chat UP is Unofficial Partner's series on AI in the sports business.Today's guest is Mike Bracken CBE. He built the UK's Government Digital Service, became the country's first Government Chief Data Officer, and now runs the consultancy Public Digital, advising governments and ins ... Show More
53m 19s
Jul 28
UP564 Other People's Money: Andrea Radrizzani and Alistair Brownlee OBE
A conversation recorded at the recent SportsPro Investment Summit, bringing together two very different investors: Andrea Radrizzani, media entrepreneur and former Leeds United owner, and Alistair Brownlee OBE, double Olympic triathlon champion turned investor. The through-line i ... Show More
40m 43s
Feb 2024
Are The Olympics The Pinnacle?
<p>On today’s show we are talking about major international events and the impact on real estate from those events. Major cities have sought to host events like the Olympics, the World Expo, The world Cup of Soccer, The PanAm Games, the Commonwealth Games and so on. </p>
<p>Each ... Show More
5m 34s
Oct 2025
How to Capitalize on Live Sports Season
Over the next few years, the US is hosting global sporting events unlike anything we've seen before. The FIFA World Cup, LA Olympics, and ongoing NFL season create massive opportunities for brands to connect with audiences.This week, Elena, Angela, and Rob break down live sports ... Show More
30m 49s
Jul 2024
Sports Marketing and the Summer Olympics
NBC Universal paid nearly $8 billion for Olympic broadcast rights through 2032. But is sports marketing really worth the cost?<br /><br />This week, Elena, Angela, and Rob dive into the world of sports marketing as the Summer Olympics kick off. They explore the surprising scale o ... Show More
22m 58s