How to Capitalize on Live Sports Season

Over the next few years, the US is hosting global sporting events unlike anything we've seen before. The FIFA World Cup, LA Olympics, and ongoing NFL season create massive opportunities for brands to connect with audiences.

This week, Elena, Angela, and Rob break down live sports advertising strategy. Learn why sports should be the seasoning, not the meal, and how to balance premium pricing with reach efficiency across today's fragmented media landscape.

Topics covered: 

• [02:00] How sports buying has changed since 2000 
• [08:00] Using sports as a surgical reach engine 
• [10:00] Why co-viewing makes sports valuable but risky 
• [14:00] TV spots versus sponsorships and activations 
• [22:00] Risks of over-concentrating in sports 
• [24:00] Planning for long-term sports effectiveness 

 





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Resources: 
2024 AdvertisingWeek Article: https://advertisingweek.com/americas-golden-era-of-live-sports-why-brands-need-to-think-bigger-and-smarter/
 

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