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56m 7s

UP565 The Buy Side: Unilever on FIFA, cr...

UNOFFICIAL PARTNER
About this episode
Ben Curtis is Global Brand Vice President of Sure/Rexona at Unilever, and is just back the US where he ran the brand's first-ever Men's World Cup as a FIFA official partner. He came on Unofficial Partner before the tournament to talk about what he was walking into; this is the debrief — what worked, what didn't, and what a global personal-care brand actually ... Show More
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