Welcome to a limited special edition series of The Load In with Lili & Dan. These episodes were recorded at the hugely successful Middle East Event Show. Tune in to hear Lili & Dan listen to some titans of the Middle East's event industry.
Sujoy Cherian has always been immensely passionate about innovation & the future. His ardent desire to incorporate cutting-edge technology into each of his projects and his everyday life; has indeed paved the way for him to be known as one of the leading event technologists and serial entrepreneurs in the markets he serves. As a young entrepreneur, his first business venture in 1997 was an audio-visual and special effects rental company called Soundwaves rapidly creating a niche in the Asian entertainment and events industry. Truly inspired & backed by his visionary father who was a pioneer in the field of manufacturing audio components since 1985. Over the past two decades Sujoy has grown the companies he leads into globally renowned event technology, production, software & content development verticals with headquarters now based in Dubai and offices worldwide; Including Saudi, India & Philippines, rebranded as Option 1 Events. Technology. Content. He has spearheaded several business verticals to compliments the content & technology integration services; catering to the corporate, retail, television & government sector across the Middle East, Asian & European markets. His vision is to create a network of business verticals that would complement each other in solutions that will raise the bar in linking future technology in the event space with sustainable platforms that will make a huge impact to the global entertainment & content industry.