Nohman S. Ahmed is one of the three brothers who founded the group Undercover Brothers which specializes in the lifestyle fashion industry. Brands under their ownership include Crep Protect which has revolutionized the shoe care industry and was one of the top fastest growing fashion brands in Europe (Ref: FT1000), PresentedBy, which brings
exclusive/collectable sneakers and streetwear in world class award winning interiors.
The group also own one of Europe's leading sneaker marketplaces KLEKT.
Along with his two brothers, Nohman decided one day to turn his passion into his profession revolutionizing the shoe industry. I met Nohman in 2019 and together we created magic by bringing Presented By to Dubai. We clicked for our love of the customer and the experiences we can create together.
In this episode I caught up with him, and we talked about everything from his journey as an entrepreneur and the lessons learnt along the way, as well as his brand's philosophy, a discipline that was able to get him to conquer the global markets.
"We continue to create products and brands that are bought – not sold!” - Nohman S.Ahmed
Hosted by: Rania Masri El Khatib
Hosted by: Rania Masri El Khatib