Insight managers and market research man...

Peter Jackson (Head of Adsearch) discusses the products he’s researched. 

The pros and cons of internet market research. 

Traditional research companies are now moving online. 

Most practitioners have this wrong. What comes first Brand or Marketing? How do you apply Brand or Marketing without basic knowledge? Discover the truth here. 

How does the current job market look for digital marketing professionals? How is AI impacting the jobs scene? In this episode, Will Francis⁠⁠ interviews Terry Payne, Global Managing Director at Aspire Recruitment and learns about: the demand for digital marketing skills in high-g ... Show More

You cant approach all industries through one school of Marketing, listen to this episode and learn the differences. 

Marketing is constantly evolving, and what worked a decade ago may no longer be effective in today’s digital landscape. In this episode of Social Media Decoded, marketing strategist and business coach Michelle Thames explores the transformation of marketing over the years, highli ... Show More

As a marketer, what is the danger of relying too heavily on digital advertising? Angela Voss, Rob DeMars, and Elena Hengel tackle this question in the first-ever episode of The Marketing Architects. Too many businesses are facing the consequences of an overreliance on digital adv ... Show More

Marketing has evolved listen to this. 

Is marketing truly intuitive, or should it be treated more like a science? Are American marketers falling behind their global counterparts? And why do so many marketers misinterpret the data they collect? This week, Elena, Angela, and Rob are joined by Byron Sharp, professor of m ... Show More

Marketing isn’t a one-size-fits-all operation. In fact, in order to succeed, sometimes you have to sever the old marketing mindset and develop a highly adaptable omnichannel strategy. So what can marketers do to ensure they’re optimizing their marketing channels? In this special ... Show More

A recent study comparing AI-driven research to traditional focus groups found synthetic research is faster, more efficient, and better at spotting trends in massive datasets than human-to-human methods. Elena, Angela, and Rob explore how synthetic audiences are revolutionizing ma ... Show More

Paul Stansik sits down with Shiv Narayanan—founder of How to SaaS and author of Exit-Ready Marketing—to break down what most private equity firms and portfolio companies get wrong about marketing. They explore how to make marketing a measurable, scalable lever for value creation, ... Show More