Insight managers and market research man...

Peter Jackson (Head of Adsearch) discusses the products he’s researched. 

The pros and cons of internet market research. 

Traditional research companies are now moving online. 

How to differentiate between them 

<p>What are the major differences between marketing to businesses and marketing to consumers? Is there any difference? B2B marketing expert Robin Robins knows the answers to these questions aren't so straightforward.</p> <p>Dan Kennedy and Robin discuss their tips and techniques ... Show More

Most practitioners have this wrong. What comes first Brand or Marketing? How do you apply Brand or Marketing without basic knowledge? Discover the truth here. 

What's the connection between a teacher, a driver or a presenter? 

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.<br /><br />In this episode, Elena and Rob discuss the r ... Show More

Brandon describes the difference between marketing and sales and why it's important to know the difference.Show NotesMarketing - what it is and how it sets up and supports salesSales - how sales relies on marketing and it's role in the sales processMarketing role post salesPlease ... Show More

You cant approach all industries through one school of Marketing, listen to this episode and learn the differences. 

<p>How do you market an organization made up of diverse individuals - in this case a global firm of over 700 legal professionals? We were delighted to have an insightful conversation with <a href="https://www.linkedin.com/in/royesexton/" target="_blank" rel="noopener noreferer">R ... Show More

On today’s Margi Hour, we’re diving into your questions about working in the marketing space. From building your portfolio, to gaining experience across different skills, to taking the leap as a freelancer — Ruby and Maddi share their journeys, plus give insights into what they l ... Show More

<p>Everyone&#39;s career journey in the marketing industry is different. Some of us study marketing at universities while others opt for a more unconventional route, such as an apprenticeship.</p> <p> </p> <p>The Girls in Marketing team has various journeys into the marketing wor ... Show More