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Jul 2019
26m 55s

Getting Through the Marketing Interview ...

I Hear Everything
About this episode
Today we discuss what it takes to land a great job in marketing with Julie Puckett, the Founder and Partner at Blaze Search. 
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Today
If you could delete one category from the MarTech stack tomorrow, what would it be?
Websites face an uncertain future as AI reshapes how people discover content. Anda Gansca, Co-Founder and CEO of Knotch, explains how content intelligence connects digital properties to actual business outcomes. She breaks down why traffic matters less in the AI era, how trust ou ... Show More
3m 46s
Yesterday
What's one thing marketers still believe about websites that won't be true three years from now?
Websites are losing traffic in the AI era. Anda Gansca, Co-Founder and CEO of Knotch, an AI-powered content intelligence company, explains what marketers still get wrong about their digital properties. She breaks down why personalization can backfire and tip into the creepy facto ... Show More
3m 30s
Jul 7
What's the scariest part of putting your revenue at risk?
AI is reshaping what websites mean for revenue. Anda Gansca, Co-Founder and CEO of Knotch, builds AI-powered content intelligence for Fortune 1000 companies. She breaks down why personalization built on mediocre training data falls short, how trust outperforms tailoring when audi ... Show More
4m 26s
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