Aug 2021

The Wrap-up: Being a B2B Difference Maker

Season two has come to an end. In this wrap-up episode, Jeannine Crispino reflects on the amazing guests and conversations from this season of the show. Listen as she highlights key takeaways from each interview and what you can learn from them. Think you know what it takes to be ... Show More

4m 36s

Jul 2021

The Technology Consolidator: Lauren Wagner of Okta

Strategy should drive technology, not the other way around. Lauren Wagner is the Director of Marketing Technology at Okta, where she believes in the power of consolidation and using other people’s knowledge to inform her team of emerging marketing technology trends. In this episo ... Show More

16m 8s

Jun 2021

The Inspiration Seeker: Genefa Murphy of Five9

What experiences can you bring to inform your current role? Genefa Murphy is the CMO of Five9, but her background was not always in marketing. Having earned her doctorate in consumer adoption of new technology, looking at psychological and sociological computer science factors, G ... Show More

25m 5s

Oct 2024

The Role of Storytelling in Brand Building: Insights from Stephanie McCarty, CMO of Taylor Morrison

Welcome to another episode of the Marketing Vanguard podcast. Today, Jenny speaks with Stephanie McCarty, CMO at Taylor Morrison, America’s most trusted homebuilder. This special episode comes to you from the sidelines of Brandweek 2024 in Phoenix, Arizona. Discover Stephanie's i ... Show More

28m 33s

Aug 2024

Brand Strategy Lessons from Super Bowl Ads

The Super Bowl isn’t just American football’s championship game. It’s also one of the world’s biggest stages for brand messaging. In 2024, the average 30-second Super Bowl ad cost $7 million —and that doesn’t even include production costs. So how do brand managers know if they’re ... Show More

32m 30s

Aug 2024

S5 E4: The Power of Cause Marketing with Lauren Reed

Lauren Reed-Williams has a passion for creating PR campaigns that not only drive business success but also make a meaningful difference in the community. In this episode, she discusses the significance and impact of cause marketing in today’s business landscape.Lauren emphasizes ... Show More

24m 42s

Feb 2021

Thinking Through Product Strategy with Barry O’Reilly

Creating great products is about the systems, processes and culture in place that help companies deliver value to their customers. On the Product Thinking Podcast, host Melissa Perri interviews the thought leaders in product development and answers your pressing questions to help ... Show More

51m 44s

Apr 2024

Conversation with Claire Hughes Johnson — Building Great Teams, Managers, and Self-Awareness

Claire Hughes Johnson, the former COO of Stripe and author of “Scaling People: Tactics for Management and Company Building,” joins Scott to discuss team management, the role of DEI, and how to identify top talent. Claire is an all-star operator — follow her on X, @chughesjohnson. ... Show More

54m 5s

Oct 2021

Using Marketing Metrics That Actually Matter

Shanee Ben-Zur, Chief Marketing & Growth Officer at Crunchbase, discusses the importance of testing marketing campaigns and prioritizing needle-moving metrics that actually move companies forward. She also examines that human element in B2B marketing that is often overlooked. I ... Show More

29m 2s

Dec 2024

The Truth About AI in Marketing with Shelly Palmer

AI won't replace humans. But it will dramatically change how we work. And brands that don't commit to AI will eventually find themselves struggling to keep up with savvy competitors, according to tech expert Shelly Palmer. So what’s really at stake here? In this episode, Elena, A ... Show More

35m 53s

Aug 2023

DBE 124: From Grief to Growth: How Your Mindset Can Transform Your Business With Lauren Furtado

In this episode of the Digital Business Evolution podcast, Jess is joined by CPA Lauren Furtado. Lauren, who has a wealth of experience in entrepreneurship and business, has overcome tremendous grief and emerged with a powerful mindset that drives her success. She is skilled at r ... Show More

52m 56s

May 2024

The AI-Powered Entrepreneur with Laura Betterly

Laura Betterly is a world-renowned entrepreneur and marketing expert. With over two decades of experience in the industry, she has established herself as a key player in the marketing space. She is the founder of Yada Yada Marketing. With her unique combination of creativity and ... Show More

21m 48s

Jan 2025

Inside Gong: How teams work with design partners, their pod structure, autonomy, trust, and more | Eilon Reshef (co-founder and CPO)

Eilon Reshef is the co-founder and chief product officer at Gong, one of the most ubiquitous B2B products in the world. In our conversation, we discuss:• Gong’s unique approach to working with design partners• Their unique pod model• Why Eilon makes big decisions quickly• Lessons ... Show More

56m 42s

The Wrap-up: What Makes a B2B Difference...