Welcome to the inaugural edition of Ecommerce Playbook. Each week we’ll be releasing a podcast from the frontlines — the numbers, struggles, and growth.
Week-over-week, join Andrew Faris — CEO of 4x400 — where he shares the real-life numbers, struggles, and everything in between when running multiple ecommerce businesses.
4x400 is an ecommerce holding compa ... Show More
Feb 24
The Sales Tax “Nexus” Trap Most Brands Miss
Sales tax feels simple—until you hit nexus.In this episode, Ryan Pinkham (VP of Go-to-Market at TaxCloud) breaks down why sales tax gets complex fast for growing ecommerce brands, what happens when you cross nexus thresholds in new states, and how ignoring compliance can turn int ... Show More
9m 8s
Feb 19
How OLLY Built a Retention Engine for a Brand Sold Everywhere
Acquisition is getting tighter! In this episode, we flip the script and talk about the lever most brands under-invest in: retention + lifecycle marketing.Taylor is joined by Jennifer Peters, Director of DTC, MarTech & Digital Compliance at OLLY (a Unilever brand), to break down h ... Show More
32m 40s
Nov 2023
Black Friday and Beyond, Shopify's President, "Buy Now, Pay Later" Boost 11/27/23
<p>Carl Quintanilla, Jim Cramer and David Faber discussed Black Friday retail report cards, including Adobe Analytics' report stating U.S. online sales hit a record high. Adobe also said "buy now, pay later" usage rose 47% from a year ago, sparking a surge in shares of Affirm. Th ... Show More
43m 41s
Mar 2025
Kroger's Sunk Cost Trap, Ulta's Mirakl & Why Klarna's Walmart Deal Is 'One' For The Ages | Fast Five
In this week’s Omni Talk Retail Fast Five news roundup, sponsored by the A&M Consumer and Retail Group, Simbe, Mirakl, Ocampo Capital and Infios, Chris and Anne discussed:Kroger’s surprising decision to create a standalone e-commerce unit (Source)Ulta’s launch of a digital market ... Show More
46m 52s
Mar 2025
Kroger's New E-Commerce Unit – Smart Move or Eventual Disaster?
In the latest edition of Omni Talk’s Retail Fast Five, sponsored by the A&M Consumer and Retail Group, Mirakl, Simbe, Infios and Ocampo Capital Chris Walton and Anne Mezzenga discuss how Kroger is betting big on e-commerce—but is its strategy already flawed? In this segment, brou ... Show More
7m 30s
Nov 2024
The Great Luxury E-Commerce Reckoning
<p>In 2024, luxury e-commerce faced a harsh reckoning. A pandemic-era boom gave way to a bruising downturn that exposed deep-seated weaknesses, as rising marketing costs, excessive discounting, outdated technology management and intensifying competition hit profitability. </ ... Show More
26m 27s
Oct 2025
725. What to Do NOW So You’re Ready by Black Friday
Want to make record sales this Black Friday? This is your blueprint. Whether you sell candles, jewelry, apparel, stationery, or anything in between, what you do right now determines how much money you’ll make by the end of the year. In this episode, I walk you through my 3-step H ... Show More
11m 15s
