Welcome to the inaugural edition of Ecommerce Playbook. Each week we’ll be releasing a podcast from the frontlines — the numbers, struggles, and growth.
Week-over-week, join Andrew Faris — CEO of 4x400 — where he shares the real-life numbers, struggles, and everything in between when running multiple ecommerce businesses.
4x400 is an ecommerce holding compa ... Show More
Oct 9
How to Win Q4 with Data, Not Guesswork
Stop guessing — start scaling.In this episode of Podcast, Richard and Luke break down how one eight-figure brand completely rewrote its Q4 plan using the Profit System’s Spend Power Model and Creative Demand Model.You’ll see exactly how reallocating ad spend, optimizing contribut ... Show More
35m 13s
Oct 7
Stop Wasting Your Q4 Budget on Holiday UGC
Most brands blow their Q4 creator budget on one thing: holiday only content. In this episode of thPodcast, Richard sits down with Adrianne, Director of Creator Content, to break down why that’s a mistake and what to do instead.Learn CTC’s full framework for sourcing and scaling c ... Show More
25m 56s
Nov 2023
Black Friday and Beyond, Shopify's President, "Buy Now, Pay Later" Boost 11/27/23
Carl Quintanilla, Jim Cramer and David Faber discussed Black Friday retail report cards, including Adobe Analytics' report stating U.S. online sales hit a record high. Adobe also said "buy now, pay later" usage rose 47% from a year ago, sparking a surge in shares of Affirm. The a ... Show More
43m 41s
Mar 2025
Kroger's Sunk Cost Trap, Ulta's Mirakl & Why Klarna's Walmart Deal Is 'One' For The Ages | Fast Five
In this week’s Omni Talk Retail Fast Five news roundup, sponsored by the A&M Consumer and Retail Group, Simbe, Mirakl, Ocampo Capital and Infios, Chris and Anne discussed:Kroger’s surprising decision to create a standalone e-commerce unit (Source)Ulta’s launch of a digital market ... Show More
46m 52s
Mar 2025
Kroger's New E-Commerce Unit – Smart Move or Eventual Disaster?
In the latest edition of Omni Talk’s Retail Fast Five, sponsored by the A&M Consumer and Retail Group, Mirakl, Simbe, Infios and Ocampo Capital Chris Walton and Anne Mezzenga discuss how Kroger is betting big on e-commerce—but is its strategy already flawed? In this segment, brou ... Show More
7m 30s
Nov 2024
The Great Luxury E-Commerce Reckoning
In 2024, luxury e-commerce faced a harsh reckoning. A pandemic-era boom gave way to a bruising downturn that exposed deep-seated weaknesses, as rising marketing costs, excessive discounting, outdated technology management and intensifying competition hit profitability.
MatchesFa ... Show More
26m 27s
Dec 2024
2024's Biggest Retail Headlines: 70% Surge in Store Closures and Major Amazon Shifts
In the latest edition of Omni Talk’s Retail Fast Five sponsored by the A&M Consumer and Retail Group, Avalara, Mirakl, Ownit AI and Ocampo Capital Chris Walton, Anne Mezzenga, along with guest hosts from the Alvarez & Marsal Consumer and Retail Group David Ritter and Chad Lusk di ... Show More
6m 53s