To Sell a Good Experience, You Have to C...

The U.S Bureau of Labor statistics reported that people quitting their jobs rose to 4.3 million in August 2021. Professor Anthony Klotz coined the term for this mass exodus, the “Great Resignation.”

On the surface, it’s not good for business nor is it good for people. We’re way past the canary in the coal mine. If a three-alarm fire is bad, how bad is a 4.3 million alarm fire? What about a fire alarm with millions more? 

Certainly, the pandemic has had its effect in the Great Resignation, but to say that workers are leaving their jobs only because of that one factor is a huge oversimplification and a poor excuse. The reality is that, for way too long, companies have searched for all the ways they can make more money and have ignored their most precious asset in doing so — their employees.

Bradley Rencher, the Chief Executive Officer of BambooHR, believes that employees have been left out of the business conversation for far too long. BambooHR is a HR company that builds software products to help businesses create positive experiences for their employees. BambooHR supports more than 20,000 businesses and has millions of users all over the world. 

But to reach this success, BambooHR first had to learn how to take care of its own employees. What is BambooHR’s X-factor that has helped it nurture its greatest asset so everyone and everything at the company can really be an asset to their own customers? Find out on this episode of Business X factors.

Main takeaways: 

• It’s the Values, Not the Money: Despite the overriding perception of many employers that money leads to job satisfaction, a survey by global jobs website, Glassdoor, indicated that three out of five jobseeker said they’d consider a company’s culture before applying for a job there, while 73% indicated they would not apply to a company unless its values aligned with their own. Employers who look to boost recruitment and retention should prioritize building a strong company culture and value systems by listening to employees, being transparent, providing regular feedback and having visible leaders that practice what they preach. 
• Poll Your Employees: When companies start losing employees, an anonymous survey could be an eye-opener to find out what makes them unhappy. Make the survey detailed enough to get the answers you want, encourage everybody to take part, then analyze and share the results and step in to make changes. 
• The Culture = The Founder: Company founders inspire the culture of an organization whether they intend to or not. The problem is that culture often gets twisted in the growth path with the focus more on building than the original vision of the founder. To get back to the core values, remember why the company was started in the first place and get back to the vision of the founder or founders.  
• Nail the One-on-Ones: Whether it is the first meeting when an employee starts or a regular check-in, one-on-ones are one of the most important productivity tools you have as a manager, according to Elizabeth Grace Saunders, author of How to Invest Time Like Money. Managers should block regular time in their schedules, prepare discussion points, be fully present, share a win or something positive, express gratitude and most importantly, listen and don’t make it just about work.

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