Lisa Baird stepped in as commissioner of the National Women's Soccer League in March 2020 and just two days into her job the entire multi-billion dollar sports industry went dark. Lisa talks with Guy about the difficulties the league overcame to launch their Challenge Cup tournament last summer, and the need for equal coverage of women's sports. These conver ... Show More
Jan 22
Advice Line with Monica Nassif of Mrs. Meyers
Plus, how candor has been a more effective press strategy than talking points for (the literal) Mrs. Meyers.First we meet Allison in California, seeking marketing ideas for her novel wig designs which aren’t done justice by photos alone. Next, Nick in Idaho wonders whether retail ... Show More
40m 40s
May 2024
Rapid Response: Caitlin Clark and the new WNBA, w/Commissioner Cathy Engelbert
<p>We’ve reached a radical inflection point in the growth of women’s sports, particularly the WNBA. As college stars like Caitlin Clark and Angel Reese enter the league, fans are clamoring for tickets and on social media, generating unprecedented excitement and business potential ... Show More
22m 10s
Aug 2023
UP331 The Big Idea - Women's World Cup Special
<p>The Buy Side is our regular series on creativity in sports marketing, with regular co-host Simon Moore, award winning Creative Director.<br/>Joining us for this look at creative work around the 2023 FIFA Women's World Cup are Jane Purdon, former Premier League, Sunderland ... Show More
58m 15s
Jul 2022
Women, sport and business: Media deals
In this episode of Business Daily, the latest in our series on women, sport and business, we’re looking at the media. With women’s sport accounting for only around 5% of the total sports coverage globally, we’ll be finding out how some clubs and organisations are moving away from ... Show More
18m 37s
Jan 2023
Women, sport and business: Media deals
In the second programme of our series on women, sport and business, we’re looking at the media. With women’s sport accounting for only around 5% of total sports coverage globally, we find out how some clubs and organisations are moving away from traditional media, and looking at ... Show More
17m 27s
Jul 2022
UP257 ReThinking Sport: UEFA Women's Euros
<p>This is an episode of ReThinking Sport, our series created in collaboration with Portas, the global strategy consultancy dedicated to sport and physical activity. </p><p>Today’s guest is Baroness Sue Campbell of Loughborough, the former chair of UK Sport who is now The FA’s D ... Show More
51m 31s
<p class="paragraph" style= "margin: 0in; vertical-align: baseline;"><span class= "normaltextrun"><span style= "font-size: 14.0pt; font-family: 'Calibri',sans-serif;">I am very excited for today's episode for a couple of reasons. First, if you've been listening to the show for a ... Show More
