The Buy Side is our regular series on creativity in sports marketing, with regular co-host Simon Moore, award winning Creative Director.
Joining us for this look at creative work around the 2023 FIFA Women's World Cup are Jane Purdon, former Premier League, Sunderland FC and author of The Homecoming: The Lionesses and Beyond, Sarah Batters, of P&G and more recently Southampton FC and Charlotte Thomson, head of women's football at Copa90.
The Work:
Les Bleues - Orange
Watch Women’s Sports - Johnnie Walker
What The Football - Nike
Play Until They Can't Look Away - Adidas
Goal of the Century - Hyundai
Var Tid Nu (Our Time Now) - Adidas Sweden
Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry.
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