Digital isn’t perfect. In fact, over-reliance on digital advertising can be devastating. However, pairing digital with TV can alleviate digital’s shortcomings while boosting the benefits of both channels.
In this episode, we’re chatting with Angela Voss, Chief Client Officer at Marketing Architects, about how to drive growth using digital and TV. We also hear from Chuck Hengel, CEO at Marketing Architects on the value of a diversified marketing mix.
Topics covered:
The pros and cons of digital
Making TV and digital advertising more cost-effective
Advice for a performance brand considering television
Order our new book on TV advertising:
https://www.marketingarchitects.com/bookResource: Re-evaluating Media Study by Ebiquity Marketing
Tune into more TV advertising insights by subscribing to the show on Apple Podcasts,Spotify, or wherever you listen to podcasts.
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