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Jun 2025
21m 5s

Turning Your Insecurities into Competiti...

Bill Caskey and Bryan Neale: B2B Sales Trainers
About this episode
Send us Fan Mail Bill and Bryan dive deep into the universal experience of self-doubt in sales and business development. Moving beyond the typical "fake it till you make it" advice, they explore how conditional self-doubt shows up in specific areas—like shooting videos, talking about money, or making cold calls—even when we're confident elsewhere. T ... Show More
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Yesterday
20 Years In — Our Honest Regrets
Send us Fan MailTwenty years ago, Bill and Bryan started recording a podcast every other Monday. They never missed the behavior — and that consistency turned out to matter more than talent, luck, or a growth strategy ever did.To kick off ASP's 20th anniversary celebration, Bill a ... Show More
19m 45s
Aug 31
How to Sell Something the Market Isn't Ready For
Send us Fan MailGot something genuinely new to sell — and buyers keep lumping it in with every other "revolutionary" pitch they've heard this month? This one's for you.Bill and Bryan work through a real scenario: a friend building software that could transform hospital billing, b ... Show More
20m 24s
Aug 24
It's Not a Skill Problem, It's an Identity Problem
Send us Fan MailWhy do good sellers freeze up the second a conversation moves from a director-level buyer to the CFO? It's not a skills gap — it's identity. Bill Caskey and Bryan Neale break down why sellers resist doing new things, even when they know exactly what it's costing t ... Show More
23m 6s
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