Ex-pat American Dax Callner, strategy director at creative agency Smyle and president of the Experiential Marketing Measurement Coalition, returns to the EIN podcast 18 months after his last appearance.
In this episode, which has more answers than questions, Dax’s primary focus is a job Smyle did for the National Grid and how that relationship started during ... Show More
Oct 8
Beyond Carbon: Measuring the True Value of Events
Host James Dickson speaks with Matt Grey, founder of Event:Decision, about quantifying what makes events responsible and authentic. They discuss carbon measurement, social value yield, and how benchmarking and impact reviews help organisers of any size show genuine environmental, ... Show More
43m 5s
Oct 1
beam Unites: How Venues, Agents and Suppliers Are Shaping the Events Industry
James Dickson speaks with beam leaders David Tremmil and Louisa Watson about the association’s mission, membership and role in the events sector. They cover beam’s inclusive approach, advocacy work, collaboration with other associations, and highlights from the Forum and upcoming ... Show More
32m 43s
Jan 2020
Creating Brands, Asset Synergy, and Longevity with Michael Mendenhall, SVP, CMO, & CCO of TriNet
<p>With more than 30+ years of marketing experience and plenty of stories to go around, we were so excited to welcome back Michael Mendenhall, Chief Marketing & Communications Officer, <a href="https://www.trinet.com/?_gl=1%2a1k8goii%2a_gcl_aw%2aR0NMLjE1NzY2OTgwMTMuRUFJYUlRb2JDaE ... Show More
50m 46s
Oct 2023
The Secret Sauce to Making Good Brands Great (Live from SXSW)
In this ep, we’re slowing it down and taking a step back into the past to replay this live panel from SXSW featuring Daniel, along with powerhouse marketers Ari Murray (of Sharma Brands), Mark Jung (of Nextiva), and Anthony Kennada (Co-Founder and CEO of AudiencePlus).
They’re br ... Show More
33m 30s
Jan 2023
I’m No Longer a SaaS Marketer | Echo Chamber
On this Echo Chamber episode James, Dan, and Benji discuss the rising tide of conversation on LinkedIn around building Media Brands, specifically a recent post from Camille Trent, Director of Content & Community at PeerSignal.
Discussed in this episode:
Measuring the success of a ... Show More
15m 33s
Feb 2024
Mastering Business Storytelling: Strategies for Effective Communication in Private Equity
Jim welcomes the CEO of Master Storytelling and former host of Planet Money, the always-entertaining Adam Davidson. We explore the importance of crafting a compelling and memorable narrative for companies to effectively communicate with various stakeholders, including investors, ... Show More
1h 21m
Jun 2025
S06.EP11 - Inside DixonBaxi: Building Brands That Matter with Simon Dixon
In this episode, we go inside the mind of Simon Dixon, co-founder of the global brand and design consultancy DixonBaxi. » Learn more at https://justcreative.com/podcast Known for shaping bold, human brands for some of the world’s most iconic companies, Simon shares how his team b ... Show More
44m 32s
Jul 2024
The Importance of Out of Home
Nick Drabicky, Senior VP and GM of Client Services of January Digital, talks about some of the tactics used to pull off hugely successful marketing campaigns from a household name. As a result of soaring digital advertising costs, tactics like direct mail and out-of-home advertis ... Show More
15m 49s