Ex-pat American Dax Callner, strategy director at creative agency Smyle and president of the Experiential Marketing Measurement Coalition, returns to the EIN podcast 18 months after his last appearance.
In this episode, which has more answers than questions, Dax’s primary focus is a job Smyle did for the National Grid and how that relationship started during ... Show More
Today
Inside Cashless Festivals: Closed‑Loop Payments, Wristbands & Live Data
James Dickson talks with Jess Gould from Weezevent about closed‑loop cashless payment systems, NFC wristbands and unified ticketing and access control that work offline to reduce theft, speed up entry and simplify vendor operations. They also cover live reporting, data ownership ... Show More
27m 35s
Jul 2
Inside WTM: One Year with Event Director Chris Carter‑Chapman
In this episode, James Dickson interviews Chris Carter‑Chapman, event director of World Travel Market London, on his first year in the role. They discuss WTM’s scale and heritage, new WTM Travel Tech and innovation zones, attendee journey and planning tools, logistics across Lond ... Show More
24m 23s
Jun 25
Beyond the Gimmick How INCEPTION Turns Events into Measurable Revenue
Mark Hutchinson, Managing Director of creative agency INCEPTION, joins the Event Industry News Podcast to discuss how his team designs trade show stands, retail activations and product launches with commercial outcomes front of mind. They cover using data and technology—dwell tim ... Show More
28m 32s
Jan 2020
Creating Brands, Asset Synergy, and Longevity with Michael Mendenhall, SVP, CMO, & CCO of TriNet
<p>With more than 30+ years of marketing experience and plenty of stories to go around, we were so excited to welcome back Michael Mendenhall, Chief Marketing & Communications Officer, <a href="https://www.trinet.com/?_gl=1%2a1k8goii%2a_gcl_aw%2aR0NMLjE1NzY2OTgwMTMuRUFJYUlRb2JDaE ... Show More
50m 46s
Oct 2023
The Secret Sauce to Making Good Brands Great (Live from SXSW)
In this ep, we’re slowing it down and taking a step back into the past to replay this live panel from SXSW featuring Daniel, along with powerhouse marketers Ari Murray (of Sharma Brands), Mark Jung (of Nextiva), and Anthony Kennada (Co-Founder and CEO of AudiencePlus).
They’re br ... Show More
33m 30s
Jan 2023
I’m No Longer a SaaS Marketer | Echo Chamber
On this Echo Chamber episode James, Dan, and Benji discuss the rising tide of conversation on LinkedIn around building Media Brands, specifically a recent post from Camille Trent, Director of Content & Community at PeerSignal.
Discussed in this episode:
Measuring the success of a ... Show More
15m 33s
Feb 2024
Mastering Business Storytelling: Strategies for Effective Communication in Private Equity
Jim welcomes the CEO of Master Storytelling and former host of Planet Money, the always-entertaining Adam Davidson. We explore the importance of crafting a compelling and memorable narrative for companies to effectively communicate with various stakeholders, including investors, ... Show More
1h 21m
Jun 2025
S06.EP11 - Inside DixonBaxi: Building Brands That Matter with Simon Dixon
In this episode, we go inside the mind of Simon Dixon, co-founder of the global brand and design consultancy DixonBaxi. » Learn more at https://justcreative.com/podcast Known for shaping bold, human brands for some of the world’s most iconic companies, Simon shares how his team b ... Show More
44m 32s
Jul 2024
The Importance of Out of Home
Nick Drabicky, Senior VP and GM of Client Services of January Digital, talks about some of the tactics used to pull off hugely successful marketing campaigns from a household name. As a result of soaring digital advertising costs, tactics like direct mail and out-of-home advertis ... Show More
15m 49s