The Story Is What Sells

Webflow just scanned 2,000 real websites and gave them a report card on how ready they are for AI search. The median score? A 2 out of 5. And the reason companies are failing isn't the reason LinkedIn keeps telling you.Dave Steer — CMO of Webflow, with prior stops at Twitter, Fac ... Show More

Don’t sell to your community. Just talk to them. DadGang founder Bart Szaniewski started with $750, 100 hats and no real business plan. Four years later, the brand has sold more than a million hats and generated over $36 million in revenue. He’s done it while ignoring a lot of co ... Show More

How do you get your brand into the 90% of memory that's subconscious? In this segment from Marketing Trends, neuroscientist Pranav Yadav reveals that the human brain is a pattern-seeking storytelling device — and the formula for creating lasting brand memory hasn't changed in 5,0 ... Show More

In this episode, I break down why attention is the most valuable asset in business today — and how to actually earn it. We talk about building a brand vs. just selling, understanding the supply and demand of attention, and why creating content will matter more than ever in the co ... Show More

As a brand, how you convey your brand message matters. This week, Maha shares how storytelling leads to communication that is both effective and impactful, and how to tell a great story in the age of speed & noise. 

Stories capture human attention like nothing else. The best advertising doesn't just explain features, it creates emotional connections that make your message stick. When brands tell compelling stories, they're perceived as more trustworthy than those relying on straightforward p ... Show More

This Valentine’s Day we’re examining the relationship between brands and consumers. From KITH’s Valentine’s Day campaign to how your brand can find and engage target audiences, we’re joined by Manager of Audience Development here at HubSpot Media, Dréa Hudson, who will discuss al ... Show More

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.<br /><br />Once upon a time, Elena and Rob decided to e ... Show More

<p>today I’m diving into what I believe is the <em>ultimate marketing strategy</em> for your business. This episode is packed with insights on how modern branding and communication are the keys to success in today’s rapidly evolving digital landscape. I’ll share why content creat ... Show More

<p>Are your tried and true marketing tactics losing their impact? Wondering how to adapt and stay relevant with consumers? To discover why disruptive storytelling is the key to thriving in today’s marketing environment and learn practical strategies for building deeper customer r ... Show More

<p>In this episode, I reflect on the evolution of marketing, the role of accountability, and the importance of consumer-centric thinking in today’s fast-changing landscape. I share lessons from history, my journey from wine retail to running a global agency, and why simplicity an ... Show More

Send us Fan MailIn this episode, the tables are turned! Instead of asking the questions, MC COO Namaan Mian is in the hot seat - interviewed by Emily Watkins, Senior Marketing Manager at Integreon. We dive into the future of storytelling in a world obsessed with AI and efficiency ... Show More

On this episode, Monica Trivedi, VP of Global Client Experience at JLL Technologies, discusses the importance of client experience in driving revenue growth and the strategies she employs to enhance customer success. She emphasizes the need for understanding client ecosystems, ma ... Show More