logo
episode-header-image
Jan 2020
50m 46s

Creating Brands, Asset Synergy, and Long...

MISSION
About this episode
With more than 30+ years of marketing experience and plenty of stories to go around, we were so excited to welcome back Michael Mendenhall, Chief Marketing & Communications Officer, Trinet for another episode on Marketing Trends! In case you missed it, here’s our first episode with Michael. On this episode with Michael, we dig deeper into Michael’s story ban ... Show More
Up next
Nov 19
TikTok’s Ex Head of Marketing Reveals The Playbook for Viral Content
<p>The brands everyone talks about are not the safest ones. They are the bold ones.</p><p>And few people understand that better than Nick Tran.</p><p>The former TikTok Global Head of Marketing and current Diageo President and CMO joins Marketing Trends to break down how he built ... Show More
1h 6m
Nov 12
CMOs Are Hiring Fiverr Freelancers? Find out why.
<p>When everyone has access to the same AI tools, what separates the great from the forgettable is the human behind the screen.</p><p>Fiverr’s VP of Global Brand Communications, Shiri Hellmann, joins Marketing Trends to break down how her team turns chaos into creativity. From pr ... Show More
1h 3m
Oct 29
Why Brand Associations Outlast Trends
<p>Brands don’t live in campaigns… they live in memory.</p><p> </p><p>In this episode of Marketing Trends, Ulli Appelbaum, Founder & CSO of First The Trousers Then The Shoes, joins Stephanie Postles to unpack how brand associations and mental availability determine what people ch ... Show More
1h 20m
Recommended Episodes
Nov 2023
Redefining the Marketing Industry's Most Important Metric
<p>Is it time to completely redefine one of the most basic metrics in our industry? One consortium group of big players thinks so. Also: Consumers don’t want your AI, behind the scenes at X’s ad sales, and the bizarre livestream that sold millions, with barely a word uttered.</p> ... Show More
17m 7s
Dec 2023
Consumers Prefer AI-Written Marketing Copy
<p>A major marketing platform keeps shedding employees. Why Threads isn’t going to give you the search capabilities you want. The global ad market will end the year up. And an MIT study finds consumers prefer marketing copy written by AI.</p><p>.</p><p><strong>📰 </strong><a href ... Show More
7m 30s
Mar 2023
452. How to Clarify Your Story So Customers Will Buy with Dr. J.J. Peterson of Marketing Made Simple
<p>Are you ready to take your business to the next level and elevate your brand? We have none other than Dr. J.J. Peterson, the host of Marketing Made Simple and the head of Story Brand, here to help make it happen! J.J. is an expert communicator and a brand strategist, and we ar ... Show More
41m 8s
Nov 2022
#74: Feeling Sluggish? Do This to Energize Your Marketing and Finish Out the Year Strong!
<p>With the end of the year on the horizon, are you finding yourself feeling sluggish and unmotivated with your business and marketing efforts? You're not alone! That's why our newest Marketing Made Simple Podcast series is called "Energize." From now until the end of the year, e ... Show More
31m 30s
Oct 2023
Marketing Podcasts Near Me
<p>It’s the Google hack taking over restaurants and local business — but does the “Near Me” name trick actually work? Also: Instagram product tagging gets third-party support. Being too detailed in your product descriptions might be hurting your sales. And LinkedIn finally comes ... Show More
9m 51s
Feb 2023
#85: Building a Marketing Business with the Power of Story
<p>Help us deliver even more value each episode by completing our Hero Maker survey at <em><a href= "https://storybrand.com/survey">StoryBrand.com/Survey</a></em>. What are you loving each week? What do you want more of? How else can we help make your marketing easy and make it w ... Show More
33m 8s
Nov 2023
This Episode is 7.38% More Awesome Than Yesterday's
<p>Science has discovered the discounting mistake you’re making that’s costing you sales. Meta reveals how to get more engagement on Threads. What consumers really want in product delivery. Facebook is killing off its OG source of interests data.</p><p>.</p><p><strong>📰 </strong ... Show More
10m 48s
Jan 2019
Marketing In 2019: What You Need to Know (Part 2)
The Marketing Trends Team returns for part two of the most important marketing trends of 2019! Ian, Lauren and Brian Rothenberg (GM, CMO and VP of Growth at Eventbrite) spend this episode talking about why Head of Growth is a dying title and the necessity of having a cross-functi ... Show More
18m 25s
Jun 2024
Why Sales Professionals Need Inbound Marketing and Transparency More Than Ever Before! | Marcus Sheridan - 1799
Yes, inbound marketing and transparency are still important in 2024. This is why I'm sharing a special rerun of 'The Sales Evangelist Podcast' episode 078. In this episode, I have the privilege of chatting with Marcus Sheridan, aka 'The Sales Lion,' on how to make inbound leads m ... Show More
41m 7s
Nov 2023
Please Extinguish Your Ad Blockers at This Time and Return To Your Seat
<p>Is it time to completely redefine one of the most basic metrics in our industry? One consortium group of big players thinks so. Also: Consumers don’t want your AI, behind the scenes at X’s ad sales, and the bizarre livestream that sold millions, with barely a word uttered.</p> ... Show More
11m 39s
Listen to millions of songs and podcasts on Anghami