Eric Liedtke spent 26 years at Adidas, working his way up from an entry level position to Executive Board Member and Global Brand President. During that time, he helped revitalize the Adidas brand through high profile partnerships with celebrities like Kanye West and Beyonce. But he was also known for his focus on sustainability. It was Eric who pushed Adida ... Show More
Mar 2018
Nike vs Adidas - Rebound | 5
<p>Nike, the late starter struck gold with its “Just Do It” campaign. Launched in 1988, the shoe giant finally had a tagline as good as its shoes. Meanwhile, Adidas, the brand that started and found success long before Nike was even a dream, finds itself as the underdog. The Amer ... Show More
24m 4s
Nov 2020
Nike’s Phil Knight: How to sell without selling
<p>Great branding is about identity – and it’s about matchmaking too. No one knows this better than the legendary co-founder of Nike, Phil Knight. When he and his partner, Hall of Fame track coach Bill Bowerman, started the sneaker company, they never tried to force-feed customer ... Show More
35m 40s
Feb 2022
Joey Levin - Building an Anti-Conglomerate - [Invest Like the Best, EP. 264]
My guest today is IAC’s CEO, Joey Levin. IAC is a unique business in that it’s a holding company which builds world-class digital businesses. Since Barry Diller created IAC over two decades ago, it has produced 11 public companies, including Match Group, Expedia, and Live Nation. ... Show More
1h 11m
Mar 2023
The Brain Behind Nike’s Brand with Nike’s Former CMO
<p>#23: I meet Greg Hoffman, the brains behind Nike’s marketing campaigns as the former Chief Marketing Officer. A global brand leader, Greg held marketing, design, and innovation leadership roles at Nike for over 27 years. He shares with us his life at Nike, to show you how you ... Show More
42m 15s
May 2024
Invention is Reinvention with entrepreneur Eric Ryan
<p>Starting a company from scratch isn't easy. Doing it multiple times seems downright impossible.</p><p>Eric Ryan is one of those serial entrepreneurs. Most known as the co-founder of Method soaps, he's also the founder of Olly vitamins, Welly first aid kits, Cast jewelry, and h ... Show More
34m 7s