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Dec 2019
12m 17s

How to Find Fit and Sales Readiness

HUBSPOT
About this episode
Marketing qualified leads, or MQLs, are leads that are both a good fit for your offering and are ready to have a sales conversation. But what about hand-raisers, or good fit but unready sales leads, or poor fit leads? We’ll set up a lead qualification matrix to help you sort through good fit and poor fit leads, based on sales readiness. That way, you can s ... Show More
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