There are so many ways to reach people in this day and age. One of the best ways to do it is through social media! One of the big issues I see people make is that they treat every social media platform the same way, instead of utilizing and leveraging them for their different audiences and tools. On today's episode of the podcast, I'm sharing a clip from a conversation I had with Bob Safian, where we discuss how to use social media for marketing and business properly. We go into how to understand the opportunities on different social media platforms. We talk about social relevance and how staying on top of pop culture, like Taylor Swift and Travis Kelce, can help garner attention. This is a great episode for anyone who uses social media as a marketing tool! Enjoy!