logo
episode-header-image
Apr 2022
1h 19m

183 - What makes something valuable? — w...

THE FUTUR
About this episode
Ron Baker is a writer, speaker, educator, and recovering CPA. He is the author of seven best-selling books, most of which cover economic topics—specifically, value and pricing. Throughout history, value has always tied itself to labor. These many work hours cost this many dollars, also known as billable hours. The counter to this method is value-based pricin ... Show More
Up next
Feb 25
How to Build a Standout Brand w/ Mo Ismail | Ep 421
In this episode, Mo Ismail sits down with Chris Do to explore the dilemma of having multiple passions while trying to build a focused personal brand. Chris explains the concept of "picking a fight" to cut through the noise and why being a "correct contrarian" is essential for tru ... Show More
42m 27s
Feb 18
The Introvert’s Guide to Visibility w/ Goldie Chan | Ep 420
Chris Do sits down with Goldie Chan, author of Personal Branding for Introverts, to discuss how introverts can build powerful reputations without compromising their nature. They explore the distinction between reputation and personal branding and how the digital landscape offers ... Show More
55m 36s
Feb 11
From Shark Tank Deal to $400M in Sales w/ Wombi Rose | Ep 419
Chris Do explores the intersection of art and engineering with Lovepop co-founder and CEO Wombi Rose, the show's first guest to successfully secure Shark Tank funding. They discuss the grit required to pivot from a failing retail model to a $400 million e-commerce powerhouse and ... Show More
59m 31s
Recommended Episodes
Aug 2018
8. What is Value?
<p>I'll be talking about the meaning of value on today's behavioral economics podcast. The past three episodes have been dedicated to the "it's not about the cookie" framework. Which shows that the experience leading up to the sale matters more than what is actually being sold or ... Show More
44m 35s
Aug 2018
"The Ostrich Jacket" Price Overcome (how to sell anyone on anything at any price related to fitness...) 🔥💰One of the most solid price objections I know of...and why everyone loves to buy. | Ep 69
"Just because you are insecure about your pricing and value does not mean you should take that from them." Today, Alex (@AlexHormozi) discusses the importance of selling expensive items and how it relates to people's desire to buy and own expensive things. He also provides a pric ... Show More
8m 27s
Jul 2021
7 Ways To Measure Business Value | Ep 313
Do you know your true value? Today, Alex (@AlexHormozi) talks about the criteria people tend to use when evaluating the worth of an entrepreneur and which of these are the most practical to use.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, ... Show More
19m 56s
Apr 2024
26. Dictating Your Worth With Robert Lucido Jr.
<p>It’s not every day that someone’s path to being a real estate professional first takes them through the Major League Baseball League. But that’s the path of our guest today, Robert Lucido Jr. </p><p>Part of how Robert Lucido Jr. made it on to an MLB team was that he cold calle ... Show More
45m 22s
Jan 2024
Madhavan Ramanujam - How to Price Products - [Invest Like the Best, REPLAY]
My guest today is Madhavan Ramanujam. Madhavan quite literally wrote the book on how to price products. It’s called “Monetizing Innovations” and his concepts have been used by companies across the world like Porsche, Uber, LinkedIn, and SuperHuman. Our conversation is a mastercla ... Show More
57m 35s
Apr 2009
Is Your Value Really That Special? (Part II)
Send a text In this economic time, how you communicate your value—and WHAT it is—will be very important. Here, Bill and Bryan pick up on a topic they began a few months ago—what is your personal value to your customers and how does it show itself in the sales process? All sorts o ... Show More
14m 20s
May 2015
021: Adam Grimes – How to Identify a Trading Edge, and a Realistic Breakdown of ‘The Path to Becoming a Trader’
Welcome to episode 21, with a very special guest; Adam Grimes. Adam is author of the very popular book titled, The Art and Science of Technical Analysis, which covers market structure, price action and trading strategies. He is also the Chief Investment Officer of Waverly Advisor ... Show More
1h 13m
Nov 2021
Price to Value | Ep 344
Set yourself up for success with this ratio! Today, Alex (@AlexHormozi) talks about how the most successful framework involves only three important lines that will dramatically bring in more value and money to your company and the different combinations of these lines.Welcome to ... Show More
8m 2s
Aug 2023
Part 2: $100M Offers Book
“I hope what you're giving them is worth it.” In this episode, Alex (@AlexHormozi) the pricing and commodity problem that most businesses face, along with the importance of having a Grand Slam offer to differentiate your product based on value, not price. He also emphasizes the t ... Show More
54m 21s