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Apr 2022
31m 22s

Chanel vs Dior | Egos et logos | 6

Wondery
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Jun 2023
Ben & Jerry's vs Häagen-Dazs | Briser la glace | 6
Nous sommes en l’an 2000 et Ben & Jerry’s a désormais un nouveau propriétaire. Mais le nouvel actionnaire ne semble pas partager les valeurs qui avaient été celles des créateurs de l’entreprise. A tel point que les employés se demandent si la marque pourra survivre à de tels chan ... Show More
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Jun 2023
Ben & Jerry's vs Häagen-Dazs | Ice crime | 5
Nous sommes en 1998 et Häagen-Dazs et Ben & Jerry’s découvrent que leur succès fait des envieux. Et pas de petits joueurs : Nestlé et Unilever sont bien décidés à entrer eux aussi sur le marché des glaces premium.Mais alors que ces deux géants de l’agroalimentaire injectent des m ... Show More
27m 41s
Jun 2023
Ben & Jerry's vs Häagen-Dazs | Coup de frais | 4
Les années 1990 débutent et Häagen-Dazs est bien décidé à partir à la conquête du monde, en exportant ses glaces en Europe et en Asie.Aux Etats-Unis, Ben & Jerry’s profite que son concurrent soit occupé ailleurs pour lancer un nouveau parfum de glace… qui va faire sensation. Un c ... Show More
26m 28s
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