I still can’t believe what we were able to create in just 24 hours.
On today’s episode Russell talks about how the 24 hour hack-a-thon went. He reveals that they were able to launch all 3 planned funnels with just a minute or two to spare.
Here are some of the exciting things you will hear about during this episode:
So listen below to hear why if Russell can do this, you can too!
---Transcript---
Hey everyone, this is Russell Brunson. Welcome to the aftermath of the 24 hour hack-a-thon. Hey everyone, we did it! Last you heard from me we were about to embark upon a journey of 24 hours to build out 3 funnels and record an entire info product. I tell you what, it was crazy and it was fun and intense, and a whole bunch of things trapped into one. Most of all it was an amazing memory that I will share with those guys that we hung out with for the rest of our lives.
It was super cool. It’s funny how some things took longer, some things took shorter, and some things took way longer. We got there first, got everything set up, started the camera’s rolling, and boom, started a countdown clock. “Okay 24 hours starts right now.” And then we started moving forward on actually the whole process. We spent the first hour talking about strategies for the 3 funnels. Give everyone assignements and then broke, we all went everywhere. I sat down and hand sketched out the Perfect Webinar for this new product we’re created. Then I opened up this voice recorder and recorded a 20 minute sales video and then handed that off to Levi, he transcribed the whole thing into an actual sales letter. And then Vince Palko and his team started hand sketching out the whole videos. Then we headed to a different location to film stuff and on and on. And we went filming.
Filming was supposed to be done by 3 but we didn’t get back to the office until 6. Then at 6 we started working on building the funnels and recorded the episode videos and the down-sell videos and the other pages. And then designing the funnels and getting the videos. It was crazy. I remember we were working and it was like, “12 hours left.” And “10 hours left.” And “8 hours left.” And “4 hours left.” And then “1 hour…..” You know it got down to the very last second and literally we were uploading the videos and the last video got uploaded with 3 or 4 minutes before 8 o’clock. And we threw all the pages in the funnels and then I Snapchatted with 2 minutes to go saying we did it. And then my timer went off on my phone and it was crazy. And then we put up on the big screen and we showed the 3 funnels and the product and showed everything that was done.
Now obviously there’s still some things that need to be cleaned up a little bit. Some lipstick and rouge to kind of clean things up as a whole. But with that said, what we were able to accomplish in 24 hours is insane. It kind of showed me that….because I look at each of those funnels. They should each be in and of themselves a million dollar a year funnel. Otherwise, what’s the point of building one right. And I feel like each of those could. We basically spent 24 hours and in that time we launched 3 million dollar companies and that’s crazy. It all came down to a couple of key tools that we had to understand.
We had to understand the strategy of building good sales funnels. If you don’t know that yet, go read my book Dotcom Secrets. That was number one, number two is how to write good copy. If you don’t know how to do that yet, go get Funnel Scripts and study good copy writers. And number three is how to create a really good offer. And I’m not sure who teaches that good. Todd Brown does a really good job teaches that, actually. In fact, he’s going to be speaking at the next Funnel Hacking Life about offer creation which is something I’m really excited to go deeper with.
But it comes down to a couple of things. Creating offers, writing copy, strategy behind the funnels and then driving traffic. And if you can master one or two or three or four of those skills, and you don’t even need to be good at all of them, and find people who are good at the other ones and partner with them, I honestly believe that you get the right offers it’s not hard to launch a million dollar funnel. And you know, before we’d say in a month or a year or a quarter, and now I believe that you can do that in a week, or a day. If you have the right energy and focus. So that should get you guys inspired. I remember one time hearing Gary Halverson that you’re one sales letter away from being financially independent for the rest of your life. One sales letter can make you rich. And it’s interesting to think about that. I’ve had times in my life where I was broke, on the brink of financial ruin and I did a webinar and it saved me. And it’s true, one good pitch, one good offer, one good sales letter can transform your life.
So what that means is you gotta go out there and start swinging the bats a lot. I did an interview with Trey Lewellen a couple of weeks ago and he showed me one of his funnels that did 20 million dollars last year. As a company they did 30 million, crazy. It was funny, I interviewed Trey almost a year before that and was having a little bit of success, wasn’t at all like that. Trey told me, “I have a goal to launch a funnel every single week.” I was like, “Really?” “Yep, that’s my goal. Once a week I’m launching a funnel.” I’m like, “Dude, that’s a good goal. I want that goal to be mine as well.” And he did. He launched a funnel every single week, and within a couple of months, guess what happened? One of those funnels he rolled out, hit. And it hit huge, to the tune of 20 million+ dollars.
So understand that this business is all about making and creating offers. Putting them out there and not being attached to the outcome, because sometimes people don’t want them. And sometimes the market doesn’t care and sometimes you hit one on the head. And in the interim, what’s nice is your going to hit a lot of singles and doubles and make money along the way. But every once in a while you hit one that goes boom and breaks through the park. So that’s kind of the game and hopefully Clickfunnels as a tool has made that process easier, so you don’t have to spend 6 months or a year or longer to build a funnel and get it out there, now you can just do it . And you can do it in a day if your intense. You can do it in a week if you’re serious. You can do it in a month if you have some desire. But you can do it and the tools are in your hands now, and hopefully this hack-a-thon has proven that for you and given you some inspiration and hope because I know it’s possible.
With that said, I’m almost home and I’m really tired. Tonight we got the Profit party, I think I told you before we rented out a theater and we’re going to have 200 people here in Boise all coming to watch the Profit with us and it’s going to be insane, I’m so excited. And then after the Profit, for those who are in Boise who are going to be showing the first episode of Funnel Hacker TV, hopefully Brandon today will get it done. Crossing my fingers. And with that said, oh and then the last thing is we have a whole bunch of people around the country and around the world throwing Funnel Hacker/The Profit parties, which is so cool. Oh, and I’m about to drive by our new office actually, right up here on the corner. We signed a new office and I got the keys yesterday too. So while we were in the hack-a-thon Brent came in and handed me my keys, so cool. So fun stuff is happening, it’s all about you guys putting things out there, and creating offers and driving traffic, testing things, putting out and just keep doing that. And if you do that a lot and you just do it fast and you become good at it, you will hit singles and doubles and you’ll strike out a bunch of times, but every once in a while you’ll have one that hits big. So get good at the process. Get good at trying and doing it. And that’s it for today, you guys. Appreciate you all, I’m going to get some sleep, and hopefully you’re watching the Profit tonight, depending when you get this. That’s all I got, talk to you guys all soon.