Don’t ever stop doing this or else you will die…
On this episode Russell talks about reminiscing with Stu McLaren about people who used to be giants in the business but became irrelevant.
Here are some interesting things to listen for in today’s episode:
So listen below to find out what you need to do to stay relevant in any market.
---Transcript---
Hey everyone, this is Russell Brunson and welcome to Marketing In Your Car. Hey everyone, so this’ll be a shorter one because I’m starting this halfway to the office, but I just had a thought, an inkling, an idea, something that I’ve wanted to share with you. I keep thinking about it and I keep forgetting, but it just popped in my head, so I’m dropping it real quick now. Because I think it’s really, really important.
So I was in Kenya with Stu McLaren and we’re sitting there talking about our pasts. We’ve been doing this for a long time, for me it’s been 12 or 13 years now, I don’t know. It’s weird because I feel like I’m still just getting started. It’s crazy, last night I had a bunch of my buddies over wrestling and we’re talking about our wrestling era, which was ….we got done 12 or 13 years ago. Which is insane, that means there’s been 4 or 5 cycles of people that came through. Like Jordan Burroughs for example, one of the greatest wrestlers in the world was in high school when we were in college. Anyway, it was just funny how old we actually are getting, which is crazy to me.
But Stu and I have both been doing this for 12+ years, and we were talking about a lot of our friends in the past who were the giants and the icons at the time. And they were the ones that we were studying from and learning from and all sorts of stuff. And we were talking about how all of them, for the most part, have disappeared. There’s a couple that are still around in some fashion, but not like they should be. They had a leg up on all of us. But it’s interesting, and I was like I wonder why that happens. Because I don’t want that to happen to me, I want to be relevant in another 10 years from now. I’m doing my best to try to keep things exciting and different.
And one thing Stu said that I thought was really interesting and I think he’s right. He said, “If you look at the commonality between the people who are still relevant today and those who aren’t, the one commonality if you look at all of them is their ability, not their ability, but their willingness to learn from other people.” Stu’s like, “Russell, I’ve seen your library.” I just posted a picture on Facebook of a third of my library, and people were going crazy because it’s insane. I’m studying courses and books and I’m constantly learning from other people, because there’s so many brilliant people out there, and I want to learn all the nuggets that everyone’s got, because everyone’s got different views and perspectives. So I’m studying all these people all the time. Even though the fact that we’re doing pretty dang well. But I’m obsessed, I keep studying and learning and that’s what’s keeping us relevant and hot and on top of things, we’re always focusing on that.
And he said, “Those other guys, if you look at a lot of them, they’re I don’t know if prideful is the best word, but they’re people who obviously figured things out early and knew a lot, but none of those guys who are around anymore are studying.” They’re never going to even or reading books or buying courses. They feel like they’re above that, and because of that they become irrelevant in the market. And I’m sure that’s true in most businesses. I look at actors and actresses and singers and songwriters. People that were the best in the world and then a year later, you don’t hear from them ever again. And it’s a big piece of that.
I think sometimes we get so good at what we do that we get cocky or we stop trying to learn and grow, and as soon as you do that, it’s so fast, it’s so easy to become irrelevant in any market, it’s crazy. So what I would say is this, if you are struggling or if you’re doing well, it doesn’t matter. You should be studying a lot from a lot of people, because you’re not above it and if you think you’re above it, that’s when you’re going to lose. That’s when guys like me who are obsessed with this business, and obsessed with marketing, and obsessed with becoming better every single day, we’re going to eat your lunch.
So there you go. Go study something, go buy some courses, go download something on your ipod and just geek out and study because that’s what’s going to keep you sharp. I’m at the office, about to start funnel Fridays. Talking about share funnels, so I gotta go, but I will talk to you guys soon. Have an amazing day, and go study and learn something today. Alright bye.
Ps….My guess is that I’m preaching to the choir because you guys are listening to this podcast, so you’re probably geeking out right now. So I’m probably preaching to the choir. But don’t forget that when you hit the top, it makes it hard sometimes to keep digging in. So keep on keeping on. Alright talk to you guys soon.