W+K's Martin Weigel on our industry’s un...

We talk campaigns from Heinz Ketchup and The New York Times. Chris Gallery is Global CSO at Mother and Nick Hirst is Global Strategy Lead on Mars across OMC at adam&eve, London. Thanks to Tracksuit and System1 for supporting this series. 

A favorite guest of the show, Martin is one of the most influential strategists in the industry. Formerly of W+K and AMV BBDO, his new book, Strategy is a Verb, reflects on lessons learned in the trenches. A must listen and must read for all of us. Check him out at www.martinweig ... Show More

Stars like Patrick Mahomes, Travis Kelce and Taylor Swift have super charged the fanbase, but Lara's goal is bigger - an entertainment company with a football product. We talk about her plans, why she joined from L'Oreal and Stella Artois, and how the NFL's strict no paid media r ... Show More

Many of us are carrying too much stuff in our brains – meetings, ideas, to-do’s. We mean well, but we’re failing to leave space for the creativity and productivity that awaits us. Learn the what, why, and how of cognitive offloading to give your mind the space it needs to do its ... Show More

After attending a business event this week, I was inspired to talk about how I see many business owners getting too attached to the old way of doing things in their business, becoming over protective of it, and then limiting their growth and freedom. I talk about mobility and pas ... Show More

<p>There's no machine or algorithm to scaling an IG account -  this is one big big theme to this talk, really digging down into making sure you're going about trying to scale / sell your product on Instagram the way that's going to work - sitting down and DMing for awareness. I a ... Show More

<p><yawn>KPIs? Really? It's 2024. Can't we just ask Claude to generate those for us? We say… no. There are lots and lots of things that AI can take on or streamline, but getting meaningful, outcome-oriented alignment within a set of business partners as they plan a campaign, proj ... Show More

Artificial intelligence, competition, platforms that provide access to very cheap design labor... What does the future hold for design? Is our industry under threat? These days it can be easy to feel paranoid and uncertain so we'll dig deep into these fears and discuss the future ... Show More

Tackles some the recent problems we have seen with candidates. We have tried to stay away from conventional advice and address issues not commonly discussed. Since this is largely based on the tactics we advise our clients to follow, it is bound to be counter to the plethora of a ... Show More

We all want to be the one to uncover the next big thing - the next big app, the next big trend, the next big growth strategy. We take big bets. We tell our boss that surely this is the thing that's going to take off. If we don't pay attention now, we could be left behind. The tru ... Show More

<p>For those that like the more industry-focused discussions, this one's for you. 26 minutes of fire. Nothing gets me more excited than talking to industry vets about the state of the union of where the advertising industry is (as I see it), and where it's going. It's so crazy to ... Show More

I’m getting deep on this one—this is a raw and reflective talk I gave recently, and it goes way beyond business. I touch on what it means to simplify your life, how gratitude and guilt have driven my success, and why judgment is the killer of potential.We also talk about:The mass ... Show More