logo
episode-header-image
Feb 2022
31m 16s

#121: Caito Maia, fundador da Chilli Bea...

UOL
About this episode
Como tornar uma marca sexy para os jovens? E como lançar uma coleção de produtos todas as semanas? O programa Mídia e Marketing desta semana recebe Caito Maia, CEO e fundador da Chilli Beans. No papo, Caito fala da criação da marca, explica como é a relação da empresa com influenciadores e fala como a demanda por óculos de grau explodiu durante a pandemia. " ... Show More
Up next
Sep 29
Gal Barradas, da Rio Bravo: 'Hoje é muito fácil investir. O acesso à informação dá mais oportunidade'
Conteúdo de qualidade – e de confiança – é um dos ativos mais valiosos para as gestoras de investimento. Mas como ampliar esse movimento em um cenário de informação cada vez mais fragmentado e, ao mesmo tempo, aproveitar o crescimento do número de investidores? No episódio #222 d ... Show More
36m 38s
Sep 15
Barbara Soalheiro, da Mesa: Na publicidade, às vezes, se fala 'sim' para tudo na frente do cliente
Como unir diferentes profissionais para solucionar, em poucos dias, problemas latentes das empresas? O programa Mídia e Marketing, em sua edição especial de seis anos, conversa com Barbara Soalheiro, fundadora da Mesa Company, agência/consultoria que já trabalhou para marcas como ... Show More
29m 40s
Sep 1
Taciana Lopes, da Mastercard: 'Segredo do slogan Não Tem Preço é ser atemporal – o que muda é a forma que entregamos isso'
Experiência, benefícios e conexão emocional: como funciona o 'marketing baseado em paixões' da Mastercard? O episódio #220 do programa Mídia e Marketing recebe Taciana Lopes, vice-presidente sênior de marketing e comunicação da Mastercard no Brasil. Tatiana aborda a evolução do m ... Show More
33m 58s
Recommended Episodes
Jun 2021
Marketing Strategies that Deliver the Goods with Casper's Ice Cream CMO Keith Lawes
We talk about brands a lot on Marketing Trends. From the relationship consumers have with their favorite companies, to the marketing strategies behind what makes them thrive. But while we spend all this time talking about brands, we don’t often talk about parent companies or the ... Show More
33m 13s
Oct 2021
033: 6 Figures in 6 Months with Wendy Poon of Mama’s Milk Bar
Wendy Poon had a business idea in her head for over 4 years. It came from a place of vulnerability because she struggled with low milk supply after having her first baby. When the pandemic hit, Wendy knew that her health-driven solutions for postpartum difficulties could be share ... Show More
34m 12s
Sep 2022
The Journey of GOOD PLANeT Foods Part 2: Establishing A Brand in an Expanding Market
GOOD PLANeT Foods was established with a mission in mind, but how did that mission end up as products in the hands of consumers? On part two of this two-part episode, we welcome back David Israel, Founder and CEO at GOOD PLANeT Foods, who is joined by his Co-CEO, Bart Adlam, to f ... Show More
39m 18s
Jan 2021
What Your Media Plan Should Look Like In 2021
Today’s episode is another Marketing For the Now! Consumer attention is increasingly hard to capture. In our first show of 2021, we will hear from top leaders as they answer the question, “What does the modern media plan look like to YOU in 2021?” I lead conversations with our 12 ... Show More
2 h
Mar 2021
What Your Media Plan Should Look Like In 202‪1
Today’s episode is  another Marketing For the Now! Consumer attention is increasingly hard  to capture. In our first show of 2021, we will hear from top leaders as  they answer the question, “What does the modern media plan look like to  YOU in 2021?” I lead conversations with ou ... Show More
2 h
Aug 2023
Summer School 4: Marketing and the Ultimate Hose Nozzle
In this session of Planet Money Summer School, we are getting the word out about your brand. How do you convince consumers to buy your product, even if they are only just hearing about it? It's time for sales and marketing! If you've watched a show like Mad Men or The Office, you ... Show More
32m 54s
Mar 2021
How to Turn Customers Into Fans | Marketing For The Now #19
Today’s episode is Marketing For the Now #19 where we ask the question “How are you growing your customers into fans in 2021?”. We’re joined by an elite lineup of guests including: Christie's, Neda Whitney, SVP Head of Marketing America's &pizza, Michael Lastoria, CEO and Co-foun ... Show More
1h 58m
Dec 2020
How to Deliver on Expectations | Monday Marketing Takes: ViacomCBS
This episode of our series, “Monday Marketing Takes” featuring an assortment of essential marketing tips, key insights, as well as interviews with some of the key players from around the world in marketing. Today we feature an interview that I did with the President of Global Con ... Show More
16m 6s
Oct 2021
Bulbul Hooda, Head of Brand and CMO, Vella Bioscience Brings Beauty Experience to a New Category
Here’s an age-old marketing truth: sex sells. But marketing sex, or sexual wellness for that matter, can be a tough subject to bear. Within today’s oversaturated marketplace, marketers are fighting not just for attention on shelves and landing pages, but also for customers’ eyeba ... Show More
46m 47s
Apr 2024
The Normal Brand’s Jimmy and Lan Sansone: ‘To build a lasting brand, you need a brick-and-mortar presence’
In 2015, Jimmy, Lan and Conrad Sansone launched The Normal Brand, a fashion company focused on easy, comfortable clothing suitable for both workdays and weekends. In the nine years since, without outside funding, the brothers have opened 11 stores — in cities including Nashville ... Show More
32m 35s
Listen to millions of songs and podcasts on Anghami