#121: Caito Maia, fundador da Chilli Beans| Listen on Anghami

Jul 7

Flávia Barros, da Leroy Merlin: Nossa melhor campanha de marketing são os nossos vendedores

Flávia Barros, da Leroy Merlin: 'O consumidor tem exigido mais das marcas. Assim, precisamos cada vez mais conectar experiências com boas histórias' Os melhores embaixadores de marca são seus próprios vendedores? E como construir um ecossistema de soluções para casa, que vai além ... Show More

30m 41s

Jun 23

Liana Kerikian, da Decathlon: 'Faz parte do nosso DNA ser uma degustação do esporte, até mesmo para inspirar as pessoas"

Uma missão: democratizar o esporte. Com o mercado esportivo em alta, como se destacar perante os consumidores? O programa Mídia e Marketing desta semana recebe Liana Kerikian, diretora de marketing e comunicação da Decathlon Brasil. Presente em mais de 70 países e com 50 lojas no ... Show More

34m 26s

Jun 9

Gabriela Onofre, do Publicis Groupe: 'Dados e tecnologia são a coluna vertebral do que a gente faz'

Como um dos maiores conglomerados de comunicação do mundo tem unido dados e tecnologia em prol da criatividade? O episódio #214 do programa Mídia e Marketing conversa com Gabriela Onofre, CEO do Publicis Groupe, dono de agências como DPZ, Talent, Publicis, Leo e Le Pub no Brasil. ... Show More

35m 29s

Jun 2021

Marketing Strategies that Deliver the Goods with Casper's Ice Cream CMO Keith Lawes

We talk about brands a lot on Marketing Trends. From the relationship consumers have with their favorite companies, to the marketing strategies behind what makes them thrive. But while we spend all this time talking about brands, we don’t often talk about parent companies or the ... Show More

33m 13s

Oct 2021

033: 6 Figures in 6 Months with Wendy Poon of Mama’s Milk Bar

Wendy Poon had a business idea in her head for over 4 years. It came from a place of vulnerability because she struggled with low milk supply after having her first baby. When the pandemic hit, Wendy knew that her health-driven solutions for postpartum difficulties could be share ... Show More

34m 12s

Sep 2022

The Journey of GOOD PLANeT Foods Part 2: Establishing A Brand in an Expanding Market

GOOD PLANeT Foods was established with a mission in mind, but how did that mission end up as products in the hands of consumers? On part two of this two-part episode, we welcome back David Israel, Founder and CEO at GOOD PLANeT Foods, who is joined by his Co-CEO, Bart Adlam, to f ... Show More

39m 18s

Jan 2021

What Your Media Plan Should Look Like In 2021

Today’s episode is another Marketing For the Now! Consumer attention is increasingly hard to capture. In our first show of 2021, we will hear from top leaders as they answer the question, “What does the modern media plan look like to YOU in 2021?” I lead conversations with our 12 ... Show More

2 h

Mar 2021

What Your Media Plan Should Look Like In 202‪1

Today’s episode is another Marketing For the Now! Consumer attention is increasingly hard to capture. In our first show of 2021, we will hear from top leaders as they answer the question, “What does the modern media plan look like to YOU in 2021?” I lead conversations with ou ... Show More

2 h

Aug 2023

Summer School 4: Marketing and the Ultimate Hose Nozzle

In this session of Planet Money Summer School, we are getting the word out about your brand. How do you convince consumers to buy your product, even if they are only just hearing about it? It's time for sales and marketing! If you've watched a show like Mad Men or The Office, you ... Show More

32m 54s

Mar 2021

How to Turn Customers Into Fans | Marketing For The Now #19

Today’s episode is Marketing For the Now #19 where we ask the question “How are you growing your customers into fans in 2021?”. We’re joined by an elite lineup of guests including: Christie's, Neda Whitney, SVP Head of Marketing America's &pizza, Michael Lastoria, CEO and Co-foun ... Show More

1h 58m

Dec 2020

How to Deliver on Expectations | Monday Marketing Takes: ViacomCBS

This episode of our series, “Monday Marketing Takes” featuring an assortment of essential marketing tips, key insights, as well as interviews with some of the key players from around the world in marketing. Today we feature an interview that I did with the President of Global Con ... Show More

16m 6s

Oct 2021

Bulbul Hooda, Head of Brand and CMO, Vella Bioscience Brings Beauty Experience to a New Category

Here’s an age-old marketing truth: sex sells. But marketing sex, or sexual wellness for that matter, can be a tough subject to bear. Within today’s oversaturated marketplace, marketers are fighting not just for attention on shelves and landing pages, but also for customers’ eyeba ... Show More

46m 47s

Apr 2024

The Normal Brand’s Jimmy and Lan Sansone: ‘To build a lasting brand, you need a brick-and-mortar presence’

In 2015, Jimmy, Lan and Conrad Sansone launched The Normal Brand, a fashion company focused on easy, comfortable clothing suitable for both workdays and weekends. In the nine years since, without outside funding, the brothers have opened 11 stores — in cities including Nashville ... Show More

32m 35s

#121: Caito Maia, fundador da Chilli Bea...