Como tornar uma marca sexy para os jovens? E como lançar uma coleção de produtos todas as semanas? O programa Mídia e Marketing desta semana recebe Caito Maia, CEO e fundador da Chilli Beans. No papo, Caito fala da criação da marca, explica como é a relação da empresa com influenciadores e fala como a demanda por óculos de grau explodiu durante a pandemia. " ... Show More
Aug 21
Novo podcast “O Professor e os Meninos: uma História de Abusos” | Teaser
Novo podcast original UOL Prime reconstrói, em quatro episódios, o caso do ex-professor Carlos Veiga Filho, que deu aulas em um colégio de elite em São Paulo e é acusado de abusar de seus alunos. Protagonista de um dos maiores escândalos sexuais recentes do país, Carlos Veiga foi ... Show More
2m 22s
Aug 18
Flávia Molina, da Camil: 'Não existe criatividade que sustente a ausência de resultado'
Quais são os ícones da brasilidade? O tradicional ‘arroz e feijão’ é a base do Brasil? E é diferente fazer marketing de produtos que são commodities? O episódio 219 do programa Mídia e Marketing recebe Flavia Molina, CMO da Camil Alimentos, que atua com grãos e marcas como União, ... Show More
35m 28s
Aug 4
Oliver Haider, da Porto: 'Corretores são influenciadores. Se tornaram uma fábrica de conteúdo para a marca'
A Porto tem mais de 45 mil corretores cadastrados. Como a marca os auxilia nessa fábrica de conteúdo? E como a Porto decide seus patrocínios, tanto na área cultural quanto na área esportiva? O episódio 2018 do programa Mídia e Marketing recebe Oliver Haider, superintendente de Ma ... Show More
33m 15s
Sep 2022
The Journey of GOOD PLANeT Foods Part 2: Establishing A Brand in an Expanding Market
GOOD PLANeT Foods was established with a mission in mind, but how did that mission end up as products in the hands of consumers? On part two of this two-part episode, we welcome back David Israel, Founder and CEO at GOOD PLANeT Foods, who is joined by his Co-CEO, Bart Adlam, to f ... Show More
39m 18s
Aug 2023
Summer School 4: Marketing and the Ultimate Hose Nozzle
In this session of Planet Money Summer School, we are getting the word out about your brand. How do you convince consumers to buy your product, even if they are only just hearing about it? It's time for sales and marketing!
If you've watched a show like Mad Men or The Office, you ... Show More
32m 54s
Mar 2021
How to Turn Customers Into Fans | Marketing For The Now #19
Today’s episode is Marketing For the Now #19 where we ask the question “How are you growing your customers into fans in 2021?”. We’re joined by an elite lineup of guests including:
Christie's, Neda Whitney, SVP Head of Marketing America's
&pizza, Michael Lastoria, CEO and Co-foun ... Show More
1h 58m
Dec 2020
How to Deliver on Expectations | Monday Marketing Takes: ViacomCBS
This episode of our series, “Monday Marketing Takes” featuring an assortment of essential marketing tips, key insights, as well as interviews with some of the key players from around the world in marketing. Today we feature an interview that I did with the President of Global Con ... Show More
16m 6s
Oct 2021
Bulbul Hooda, Head of Brand and CMO, Vella Bioscience Brings Beauty Experience to a New Category
Here’s an age-old marketing truth: sex sells. But marketing sex, or sexual wellness for that matter, can be a tough subject to bear. Within today’s oversaturated marketplace, marketers are fighting not just for attention on shelves and landing pages, but also for customers’ eyeba ... Show More
46m 47s
Apr 2024
The Normal Brand’s Jimmy and Lan Sansone: ‘To build a lasting brand, you need a brick-and-mortar presence’
In 2015, Jimmy, Lan and Conrad Sansone launched The Normal Brand, a fashion company focused on easy, comfortable clothing suitable for both workdays and weekends. In the nine years since, without outside funding, the brothers have opened 11 stores — in cities including Nashville ... Show More
32m 35s