Nov 24

Luiz Lara, do CENP: 'Propaganda cria uma percepção de valor maior do que a etiqueta de preço'

Como a publicidade se tornou a indústria de ponta da economia criativa que faz a roda da economia girar? O episódio #226 do programa Mídia e Marketing recebe Luiz Lara, fundador e chairman da Lew’Lara\TBWA e presidente do CENP (fórum da autorregulação do mercado publicitário). Na ... Show More

33m 34s

Nov 19

Novo podcast "Estrelas da Capa: As Histórias da Playboy" | Teaser

A Playboy brasileira esteve no centro de debates sobre fama, desejo, moral, mercado editorial e transformação social. Em “Estrelas da Capa: As Histórias da Playboy”, os jornalistas Adriana Negreiros e Juca Kfouri resgatam memórias dos cinquenta anos desde que a revista foi lançad ... Show More

2m 25s

Nov 10

Tatiana Ponce, da Natura: 'O consumidor está cansado de tanto conteúdo. Precisamos ser genuínos'

Do Rock in Rio ao Círio de Nazaré: como a Natura tem aproveitado seus patrocínios para conseguir novos consumidores? O episódio #225 do programa Mídia e Marketing conversa com Tatiana Ponce, vice-presidente de marketing, pesquisa e desenvolvimento de produtos da Natura e Avon. Na ... Show More

38m 35s

Jun 2021

Marketing Strategies that Deliver the Goods with Casper's Ice Cream CMO Keith Lawes

We talk about brands a lot on Marketing Trends. From the relationship consumers have with their favorite companies, to the marketing strategies behind what makes them thrive. But while we spend all this time talking about brands, we don’t often talk about parent compani ... Show More

33m 13s

Oct 2021

033: 6 Figures in 6 Months with Wendy Poon of Mama’s Milk Bar

Wendy Poon had a business idea in her head for over 4 years. It came from a place of vulnerability because she struggled with low milk supply after having her first baby. When the pandemic hit, Wendy knew that her health-driven solutions for postpartum difficulties could be share ... Show More

34m 12s

Sep 2022

The Journey of GOOD PLANeT Foods Part 2: Establishing A Brand in an Expanding Market

GOOD PLANeT Foods was established with a mission in mind, but how did that mission end up as products in the hands of consumers? On part two of this two-part episode, we welcome back David Israel, Founder and CEO at GOOD PLANeT Foods, who is joined by his Co-CEO, Bart Adlam, to f ... Show More

39m 18s

Jan 2021

What Your Media Plan Should Look Like In 2021

Today’s episode is another Marketing For the Now! Consumer attention is increasingly hard to capture. In our first show of 2021, we will hear from top leaders as they answer the question, “What does the modern media plan look like to YOU in 2021?” I lead conversations with our ... Show More

2 h

Mar 2021

What Your Media Plan Should Look Like In 202‪1

Today’s episode is  another Marketing For the Now! Consumer attention is increasingly hard  to capture. In our first show of 2021, we will hear from top leaders as  they answer the question, “What does the modern media plan look like to  YOU in 2021?” I lea ... Show More

2 h

Aug 2023

Summer School 4: Marketing and the Ultimate Hose Nozzle

In this session of Planet Money Summer School, we are getting the word out about your brand. How do you convince consumers to buy your product, even if they are only just hearing about it? It's time for sales and marketing! If you've watched a show like Mad Men or The Office, you ... Show More

32m 54s

Mar 2021

How to Turn Customers Into Fans | Marketing For The Now #19

Today’s episode is Marketing For the Now #19 where we ask the question “How are you growing your customers into fans in 2021?”. We’re joined by an elite lineup of guests including: Christie's, Neda Whitney, SVP Head of Marketing America's ... Show More

1h 58m

Dec 2020

How to Deliver on Expectations | Monday Marketing Takes: ViacomCBS

This episode of our series, “Monday Marketing Takes” featuring an assortment of essential marketing tips, key insights, as well as interviews with some of the key players from around the world in marketing. Today we feature an interview that I did with the President of Gl ... Show More

16m 6s

Oct 2021

Bulbul Hooda, Head of Brand and CMO, Vella Bioscience Brings Beauty Experience to a New Category

Here’s an age-old marketing truth: sex sells. But marketing sex, or sexual wellness for that matter, can be a tough subject to bear. Within today’s oversaturated marketplace, marketers are fighting not just for attention on shelves and landing pages, but also for customers’ ey ... Show More

46m 47s

Apr 2024

The Normal Brand’s Jimmy and Lan Sansone: ‘To build a lasting brand, you need a brick-and-mortar presence’

In 2015, Jimmy, Lan and Conrad Sansone launched The Normal Brand, a fashion company focused on easy, comfortable clothing suitable for both workdays and weekends. In the nine years since, without outside funding, the brothers have opened 11 stores — in cities including Nashville ... Show More

32m 35s

#121: Caito Maia, fundador da Chilli Bea...