This episode of our series, “Monday Marketing Takes” featuring an assortment of essential marketing tips, key insights, as well as interviews with some of the key players from around the world in marketing. Today we feature an interview that I did with the President of Global Consumer Products for ViacomCBS, Pam Kaufman. We discuss how to identify the expectations of your audience as well as how to leverage brand to grow your business. Enjoy! Let me know what you thought.
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