Personal Brand Era

بهالبودكاست القصير، أتكلم عن المعنى الحقيقي للعلامة الشخصية.العلامة الشخصية مو إنك تُمثل أو تتصنع، ولا إنك تشتري ماركات غالية وتستعرض.مو لبسك، ولا مظهرك، ولا سياراتك.علامتك الشخصية هي القيم اللي كبرت عليها، طريقتك، وجودك، وحتى موقفك بالحياة.العلامة الشخصية تطلع من داخلك، ما تنشرى ... Show More

In this episode, we take a hard look at how Othaim Market is wrecking its own brand. By trying to be everything, hypermarket, supermarket, corner store, and cash-and-carry—all under one name, Othaim is failing to deliver a clear value to its customers. We break down why this stra ... Show More

In this episode, we dive deep into the OneWord Model and its role in driving brand clarity. Discover how a brand’s singular focus can influence the entire value chain and create meaningful touchpoints throughout the customer journey. We explore how businesses can achieve brand cl ... Show More

<p>What most people don’t know is that when you start a business, you have to make the conscious decision to become a marketer.</p><p>Because as much as you love what you do (whether it be painting, copywriting, cooking, photography, business coaching or anything else), the reali ... Show More

<p>The beauty industry has witnessed a wave of disruptors rise and fall. Brands like Anastasia Beverly Hills, Glossier and Morphe leveraged social media and influencer marketing to achieve rapid success and unicorn valuations. But maintaining momentum has proven challenging, and ... Show More

<p>What separates the brands that thrive from the ones that struggle in 2025? It all comes down to one thing—strategy. In this video, we dive deep into the key elements that the most successful brands are mastering to dominate the ecommerce landscape this year.</p> <p>From crafti ... Show More

After the adrenaline of starting your new business wears off, you’re left with work, and it’s typically not glamorous. So, get to work! 

<p>I recently sat down with my guy <strong>David Rodolitz</strong>, one of my co-founders at <strong>VCR Group</strong>, for an awesome convo on <em>The Stanza</em> podcast with Nadine — and I knew I had to share it with you here.</p><p>This episode isn’t just about hospitality. ... Show More

Alexis Quintal, founder of Rosarium, is a personal branding expert and former professor who empowers entrepreneurs through PR, combining a passion for teaching with over a decade of industry experience. Top 3 Value Bombs 1. You can build the relationship and trust through persona ... Show More

A common mistake people make when building their online brand is that they think way too transactionally and sales-focused around their content. In this 4Ds business consulting session, I break down how to think about creating content with the hopes of it leading to sales, withou ... Show More

This isn’t about tweaking your content - it’s about transforming how your brand is perceived. In this episode, I’m breaking down the fundamental shift that takes you from coach to category-of-one luxury brand. If you’re tired of being questioned on your prices or attracting mid-l ... Show More

Written by Codie Sanchez                       Topics: The Struggle Isn't Real  With Nasty Gal declaring Chapter 11 Bankruptcy this week, it made me realize how the shiny bow is often on the gnarliest of presents. Don't let the veneer fool you, starting a business ain't for sissi ... Show More

Welcome back, Product Bosses! Have you ever had a million-dollar idea but never acted on it? You’re not alone. In this episode, I dive into why so many brilliant ideas never make it past the “what if” stage and how fear, self-doubt, and waiting for the perfect moment keep entrepr ... Show More