Personal Brand Era

بهالبودكاست القصير، أتكلم عن المعنى الحقيقي للعلامة الشخصية.العلامة الشخصية مو إنك تُمثل أو تتصنع، ولا إنك تشتري ماركات غالية وتستعرض.مو لبسك، ولا مظهرك، ولا سياراتك.علامتك الشخصية هي القيم اللي كبرت عليها، طريقتك، وجودك، وحتى موقفك بالحياة.العلامة الشخصية تطلع من داخلك، ما تنشرى ... Show More

In this episode, we take a hard look at how Othaim Market is wrecking its own brand. By trying to be everything, hypermarket, supermarket, corner store, and cash-and-carry—all under one name, Othaim is failing to deliver a clear value to its customers. We break down why this stra ... Show More

In this episode, we dive deep into the OneWord Model and its role in driving brand clarity. Discover how a brand’s singular focus can influence the entire value chain and create meaningful touchpoints throughout the customer journey. We explore how businesses can achieve brand cl ... Show More

What most people don’t know is that when you start a business, you have to make the conscious decision to become a marketer.Because as much as you love what you do (whether it be painting, copywriting, cooking, photography, business coaching or anything else), the reality is that ... Show More

The beauty industry has witnessed a wave of disruptors rise and fall. Brands like Anastasia Beverly Hills, Glossier and Morphe leveraged social media and influencer marketing to achieve rapid success and unicorn valuations. But maintaining momentum has proven challenging, and som ... Show More

What separates the brands that thrive from the ones that struggle in 2025? It all comes down to one thing—strategy. In this video, we dive deep into the key elements that the most successful brands are mastering to dominate the ecommerce landscape this year. From crafting compell ... Show More

After the adrenaline of starting your new business wears off, you’re left with work, and it’s typically not glamorous. So, get to work! 

I recently sat down with my guy David Rodolitz, one of my co-founders at VCR Group, for an awesome convo on The Stanza podcast with Nadine — and I knew I had to share it with you here.This episode isn’t just about hospitality. It’s about brand, community, innovation, and how to a ... Show More

Alexis Quintal, founder of Rosarium, is a personal branding expert and former professor who empowers entrepreneurs through PR, combining a passion for teaching with over a decade of industry experience. Top 3 Value Bombs 1. You can build the relationship and trust through persona ... Show More

Welcome to the Marketing and Margaritas Podcast! In our first guest episode we interview Malissa Fedele from Get it Girl Nutrition who built her success around her personal brand which has opened up a number opportunities - from working with well known brands, launching multiple ... Show More

Most construction companies claim they “do great work and have strong relationships.” But if your business vanished tomorrow, would anyone really notice—or care? In this episode of Construction Genius, I sit down with Justin Bieganek, founder of Mercury Creative Group, to unpack ... Show More

🔥 YOUR BRAND IS WEAK BECAUSE YOUR STRATEGY IS WEAK! 🔥Listen, you can have the best product, the best message, and the best work ethic, but if your brand strategy is garbage—NOBODY CARES.It’s time to level up your social media game and dominate your space. And guess what? I’ve g ... Show More

It’s 2025! You’re finally ready to take the plunge into entrepreneurship. Or maybe you’ve been working on the “next big thing” for a while now, but are stuck on how to get it off the ground. Guess what… you can do it! And I’m here to help. In this episode, I’m breaking down the k ... Show More