Ingrid Burton, CMO Quantcast, began her career in software but learned she had a knack for explaining complex tech in an easy-to-understand way. She talks about the transition made to leadership, how she thinks about team building, her strategies on rebranding, expanding ESG and DEI efforts at the company, and the power that machine learning has in the marke ... Show More
Nov 12
CMOs Are Hiring Fiverr Freelancers? Find out why.
<p>When everyone has access to the same AI tools, what separates the great from the forgettable is the human behind the screen.</p><p>Fiverr’s VP of Global Brand Communications, Shiri Hellmann, joins Marketing Trends to break down how her team turns chaos into creativity. From pr ... Show More
1h 3m
Oct 29
Why Brand Associations Outlast Trends
<p>Brands don’t live in campaigns… they live in memory.</p><p> </p><p>In this episode of Marketing Trends, Ulli Appelbaum, Founder & CSO of First The Trousers Then The Shoes, joins Stephanie Postles to unpack how brand associations and mental availability determine what people ch ... Show More
1h 20m
Oct 2019
Leveraging Data in Marketing with Carrie Palin, CMO at Splunk
“Just about every problem needs some data to solve it. We cannot manage what we cannot measure.” — Carrie Palin What makes a great marketer? Carrie Palin, Chief Marketing Officer at Splunk, shares her experience in marketing and why she thinks every CMO needs a data scientist in ... Show More
44m 45s
Apr 2021
Angela Zepeda, CMO of Hyundai - the Creative "Side Hustle" of Today's CMO
Hyundai’s CMO Angela Zepeda never anticipated becoming a brand CMO, having spent the majority of her career on the agency side. And while she always saw herself going down the path of a COO role, it was that operational expertise and ability to solve real business problems throug ... Show More
37m 32s
Sep 2019
From Marketing to Chief Operating Officer with Whitney Bouck of HelloSign
Whitney Bouck is the Chief Operating Officer of HelloSign, a tool that lets users sign documents with legally binding e-signatures. As COO, Whitney is responsible for leading the sales, marketing, customer operations, and business development team. However, she wasn’t always a CO ... Show More
43m 56s
Sep 2022
20Growth: Hubspot CMO Kipp Bodnar on Why the Best Marketers Think Like VCs | Why the Best Companies Do Not Start with Product Marketing | New Channels; When To Do, How Much To Spend, How To Test, When To Stop
<p><!-- wp:paragraph --></p> <p><a href="https://twitter.com/kippbodnar">Kipp Bodnar</a> is the Chief Marketing Officer of <a href= "https://www.hubspot.com/">HubSpot</a>, where he sets HubSpot's global inbound marketing strategy. Prior to his role as CMO, Kipp served as VP of Ma ... Show More
51m 34s
Aug 2023
Embracing Change and Redefining Leadership: A Decade of Evolution in Marketing w/ Vineet Mehra, Chime
In the world of modern business, adaptability and evolution are often paramount for success. The same holds true for the field of marketing, where Vineet Mehra, the CMO of Chime, exemplifies a career path that embodies the dynamic nature of marketing leadership.In a recent conver ... Show More
45m 49s
Dec 2018
Alison Wagonfeld, CMO Of Google Cloud - The Magic of Storytelling with the Power of AI & ML
Alison Wagonfeld, CMO of Google Cloud, has had a unique career path from launching QuickenLoans for Intuit to start-ups to managing Harvard Business School’s California Research Center to Venture Capital, all to arrive in her role leading marketing for such a forward-thinking bus ... Show More
30m 13s
Aug 2019
The Inside Story with Lauren Weinberg, Global Head of Marketing at Square
Square might have started as a simple point of sale app for business owners, but in recent years it has grown to be so much more. With an incredible range of products that offer business solutions of all kinds, Square has been infiltrating new markets every day. There are many re ... Show More
27m 31s
Mar 2024
Combatting Cyber Attacks with Laura Probert, Egress
<p>In this HRchat episode, we welcome <a href='https://www.linkedin.com/in/lauraprobert/'>Laura Probert</a>, Chief People Officer at <a href='https://www.egress.com/'>Egress</a> to share tips to help companies combat cyber attacks.<br/><br/>Laura is responsible for the company’s ... Show More
27m 15s
Feb 2024
S4 E3: The Power of Integrated Marketing with Deborah Spencer of the Castle Group
The terms integrated marketing and integrated communications are often used interchangeably. Whether you call it your marketing mix, communication mix, or strategy, the goal is to have a holistic approach that considers all channels and touchpoints.Deborah Spencer, the Chief Mark ... Show More
18m 50s