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Dec 2021
24m 54s

Christmas Movie Wars | A Very Merry Riva...

Wondery
About this episode
In 2009 the Hallmark Channel launched "Countdown to Christmas," which included four original movies made on a modest budget that follow a predictable formula. It was an immediate ratings hit, catapulting Hallmark to the top of the cable charts. Competitors start to take notice, most notably Lifetime, which caters to the same demographic. Three years later, L ... Show More
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Dec 2021
Christmas Movie Wars | Once Upon A Christmas Ratings Hit | 2
In 1951, the founder of Hallmark Cards, the successful greeting card company, decides to get into television by sponsoring a live opera airing on Christmas Eve. It’s a success, and Hallmark becomes a regular sponsor of television programming for decades. But when they launch thei ... Show More
22m 34s
Dec 2021
Christmas Movie Wars | It's a Wonderful Strife | 3
After years of being content to play second fiddle to Hallmark, Lifetime decides to make a big move in 2018. They produce more Christmas movies than ever before and go after Hallmark’s biggest weakness: its lack of diversity. Of the twenty-one original Christmas movies Hallmark a ... Show More
21m 17s
Dec 2021
Christmas Movie Wars | The Scandal Express | 4
Hallmark faces a year of scandals. First, one of their marquee stars gets charged with committing fraud to get her daughters admitted to an elite college. Then, in the midst of their Countdown to Christmas programming, the channel’s decision to pull an ad featuring two brides gen ... Show More
22m 57s
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