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Dec 2021
22m 34s

Christmas Movie Wars | Once Upon A Chris...

Wondery
About this episode
In 1951, the founder of Hallmark Cards, the successful greeting card company, decides to get into television by sponsoring a live opera airing on Christmas Eve. It’s a success, and Hallmark becomes a regular sponsor of television programming for decades. But when they launch their own cable channel in the early 2000s, the picture isn’t so rosy. By 2005, they ... Show More
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Dec 2021
Christmas Movie Wars | It's a Wonderful Strife | 3
After years of being content to play second fiddle to Hallmark, Lifetime decides to make a big move in 2018. They produce more Christmas movies than ever before and go after Hallmark’s biggest weakness: its lack of diversity. Of the twenty-one original Christmas movies Hallmark a ... Show More
21m 17s
Dec 2021
Christmas Movie Wars | The Scandal Express | 4
Hallmark faces a year of scandals. First, one of their marquee stars gets charged with committing fraud to get her daughters admitted to an elite college. Then, in the midst of their Countdown to Christmas programming, the channel’s decision to pull an ad featuring two brides gen ... Show More
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Dec 2021
Christmas Movie Wars | A Season Like No Other | 5
As a global pandemic hits, both Hallmark and Lifetime are in danger of not being able to complete their movies for their upcoming Christmas programming. The two companies get creative to shoot their films. Meanwhile, Hallmark hires a new CEO to rebound after the scandals of the p ... Show More
26m 13s
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