After years of being content to play second fiddle to Hallmark, Lifetime decides to make a big move in 2018. They produce more Christmas movies than ever before and go after Hallmark’s biggest weakness: its lack of diversity. Of the twenty-one original Christmas movies Hallmark aired in 2017, only one featured a non-White lead and more people are starting to notice.
But Lifetime’s not the only company to come after Hallmark’s crown. To set themselves apart, Netflix decides to use its deep pockets to hire stars that neither Hallmark nor Lifetime can afford.
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