logo
episode-header-image
Nov 2021
1h 9m

806. Creating a Consumer Product That Su...

Lori Harder | YAP Media
About this episode

In This Episode You Will Learn About:

  • Surrounding yourself with successful people
  • Putting your goals on the line
  • The excitement of launching physical products
  • Gaining perspective around your goals
  • Growing a CPG company
  • What to consider in partnerships and team building
  • Trusting your intuition

 

Resources:

 

Show Notes:

Chris “Bernie” Bernard is a marketing and networking genius. He’s seen huge success in the world of packaged foods and knows what it takes to make it in such a complex but exciting field. No matter what you’re building, the advice he shares in this episode can be applied.

 

Question Highlights:

  • Where did your business ideas come from?
  • How were you so willing to share your thoughts?
  • How did you transition into your own brands?
  • What got you interested in CPG?
  • How do you gain perspective on your problems?
  • Who do you surround yourself with?
  • Tell us about Mindright?
  • What has been the biggest outlet for you?
  • How do you learn to trust your gut and intuition?

 

Guest Bio:

Chris Bernard, a.k.a Bernie, is a CPG expert and investor with over 20 years experience in apparel, outdoor, and packaged foods. Having successfully navigated the better-for-you snacking space with protein-packed snack brand Buff Bake, Bernie has now shifted his sites to the condition specific market, identifying mood and mental wellbeing as the next big frontier in food and beverage. Mindright seeks to lead the Good Mood Movement via a platform of tasty snacks and supporting beverages that support your mental wellbeing.

 

Up next
Jul 10
The Fastest Way to Build a High-Paying Network
Everything good in my life has come through my network, and if I hadn’t worked for it, it wouldn’t exist. In this episode, I share how I’m rebuilding my network from scratch in a new city, why connection is everything, and what it actually takes to cultivate the kind of relations ... Show More
18m 38s
Jul 9
Raise Your Frequency to Align with Your Next Level, Scale Your Business, and Attract Abundance Into Your Life with Samantha Harper
Ready to raise your vibration and step into your highest potential? In this episode, Sam Harper, a sound healing expert and trauma-informed coach, breaks down how frequency shapes everything from your mindset to your business foundation. We talk about healing the fears and scarci ... Show More
1h 3m
Jul 8
3 Pieces of Advice That Changed Our Lives
Some advice is so powerful that you build your entire life around it. In this episode, Chris and I each share the 3 most impactful pieces of advice we’ve ever received. These are the kinds of wisdom that changed how we lead, connect, and create success together. We talk about how ... Show More
18m 45s
Recommended Episodes
Jul 2022
[BEST OF] How to Experiment Quickly & Find HUGE Wins (5 Steps)
I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Gu ... Show More
1h 3m
Apr 2024
574. "I have so many ideas--what do I focus on first?" | Coaching Session
If you're a product-based business owner, then chances are you're also a creative- meaning you constantly have ALL of these new ideas you're wanting to test and try. As a creative, one of the biggest struggles I see is being able to know where to focus and prioritize to keep the ... Show More
1h 4m
Oct 2019
26: Fail Fast? No, Start Slow! Secrets from Building (and Exiting) the World’s Biggest Wine Brand with Michael Houlihan and Bonnie Harvey
How would you run your business differently if you started with the end in mind? Today’s show is all about forming your exit strategy up front… and there’s no one more qualified to talk about that than the co-founders of Barefoot Wine. Bonnie Harvey and Michael Houlihan weren’t e ... Show More
1h 5m
Jan 2023
956: Jamie Schrotberger CEO of Spread Bagelry
Jamie Schrotberger is the CEO at Spread Bagelry. Jamie Schotberger went to school for finance and economics. He began working after that at investment firm Black Rock where we focused on recognizing businesses that were disruptors in their markets while also being scalable. He le ... Show More
2h 5m
Apr 2024
578. "I'm not profitable yet and running out of money! How can I move the needle fast?" | Coaching Session
Welcome back, Product Bosses! In this episode, we're diving deep with Karissa from Wag & Wonder, a passionate entrepreneur who's crafted a line of high-end dog accessories. Despite her dedication, Karissa faces a common pitfall many of you might relate to: skipping crucial founda ... Show More
44m 13s
Jun 2023
How Thoughts Become Things with Douglas Vermeeren: An EOFire Classic from 2021
From the archive: This episode was originally recorded and published in 2020. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. Douglas Vermeeren has personally ... Show More
23m 15s
Nov 2023
The Start of The Wellness Revolution: Masterminding Success with Amber Shaw
About this episode: In this episode, I had the pleasure of chatting with Mind & Body Transformation Expert and Founder Of The Wellness Revolution, Amber Shaw, where we talked about all things wellness, business, and mindset!Not only do we dive into the game-changing mindset shift ... Show More
48m 23s
Sep 2021
376: $1 Billion in Exits and Still Hungry with Catch of the Day’s Gabby Leibovich
Gabby started Catch of the Day in a garage with his brother in 2011. Within 4 years they were Australia’s most viewed online shopping site. Since then, Gabby and his brother have invested in 20 startups and are hungry for more opportunities.  In this interview, Foundr CEO Nathan ... Show More
54m 27s
Oct 2023
Creating A "Job" Versus A True Consulting Business With Tony Velasquez: Podcast #310
What makes you stand out from any other consulting businesses? How can you increase the value of your business? In this episode, Tony Velasquez, the CEO of Angelus Advisors, brings his wisdom on what makes a true consulting business and how consultants can build one instead of si ... Show More
48m 20s
Jul 2021
David Sacks - How to Operate a SaaS Startup - [Invest Like the Best, EP. 234]
My guest today is David Sacks, General Partner at Craft Ventures and founding COO of PayPal. During our conversation, we explore what differentiates Enterprise SaaS from DTC subscriptions, what makes for a magical product launch event, and what key growth metrics David uses to me ... Show More
1h 3m