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Nov 2021
30m 49s

The Dematerialised on the Rise of Virtua...

THE BUSINESS OF FASHION
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Why Are So Many Brands Faking Scandals?
The beauty industry is currently contending with marketing saturation, compounded by an overcrowded content ecosystem in which traditional metrics like follower counts and comments are often distorted by bots. To combat this, brands are turning to "rage bait"— content designed to ... Show More
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