In 2009, Berkeley seniors Nikhil Arora and Alejandro Velez started to geek out over something they'd heard in a lecture: you can grow a healthy crop of mushrooms on used coffee grounds. Intrigued by the business potential, the pair set aside jobs in finance and consulting and became urban farmers: salvaging leaky bags of coffee grounds, planting mushroom spa ... Show More
Nov 2021
Ep 76: Mushrooms And Microgreens Combined As A Business With Katie And Jon Tlush Of Tlush Family Farm
In this episode I'm joined by Katie and Jon Tlush from Tlush Family Farm near Philadelphia. Among other things, Katie and Jon are growing and selling both mushrooms and microgreens, growing both indoors.This is a really interesting episode, especially if mushroom growing is somet ... Show More
41m 42s
Mar 2025
The Recipe for Launching Your Second Product
<p>Founders Michelle Jimenez-Meggiato and Andrea Meggiato unveil their launch plans for Breakfast Cups, their first expansion outside of their hero product Pizza Cupcakes. To set up for this launch, they've rebranded their food company to Incredifulls, found a nationwide retailer ... Show More
32m 35s